TweetDeck Users Will Now Have To Sign In With Their Twitter Credentials
In a move to tighten security, Twitter announces that people using TweetDeck credentials must switch over before March 31.
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Martin Beck's latest articles
Instagram Offers New Clickable Carousel Ads
For the first time, Instagram will enable placement of live links in posts, as part a multi-image advertising format.
Twitter Experimenting With Analytics For Individual Tweets
Twitter is testing ways to give quick access to how well your tweets are performing.
Twitter Enables Embedding Twitter Video On Websites
Taking a page from YouTube -- and beating Facebook to the punch -- Twitter now allows embedding its video without the tweet it came in.
Is A Google+ Breakup Coming For Photos & Hangouts?
Google SVP Sundar Pichai signals that the company is thinking of the social stream, photos and communication as separate areas.
Brands Ride The #Llama Drama
There was a live-televised llama chase in Arizona ... you can guess want happened next.
Twitter Adds Two New Tracking Tools To Measure ROI On Ads
Twitter gives marketers who use conversion tracking the ability to measure sales driven by Promoted Tweet campaigns.
Twenty20’s Crowd-Sourced Stock Image Service Exits Beta
Startup offers marketers looking for real-world illustrations a catalog of 45 million images sourced from a community of 250,000 photographers.
Twitter Releases Its First Official WordPress Plugin
Functionality includes automatic generation of Twitter Cards and customizing the look of Twitter embeds.
A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit
In another move to boost its advertising business, the company is reportedly pitching a "multi-pin carousel" to ad agencies.
Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOS
The company has added 500,000 advertisers since July. App will make it easier for them to manage campaigns while they are on the go.
Without Ellen’s Selfie, Oscar Tweets Fall By Nearly 50%
Probable cause is a smaller TV audience and less buzzworthy show. Meanwhile, Facebook reports Oscar engagement growth of 50%.
The Envelope, Please: Real-Time Marketing Winners and Losers From The Oscars
Dove, Lego, AARP score social success during the Academy Awards. Red Lobster, Butterfinger and DiGiorno falter.
LinkedIn Adds Notification Center To Company Pages
New dashboard shows a snapshot of a page's likes, comments and shares and all mentions on the network.
YouTube Tightens Rules For Brand-Sponsored Videos
Sponsors' brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google.
YouTube Says Growth Is Still Strong Despite Push From Facebook
YouTube's head of content says the video giant has seen 50% annual growth in viewership for the last three years and that there's plenty of room in the market for other players.
Facebook Wants To Help Publishers Fix The Mobile Reading Experience
Facebook's chief product officer Chris Cox says the company is in early discussions with publishers about hosting their content and insists Facebook wants to be a partner not a conquerer.
Buzzfeed Video Chief: Facebook Is Driving Significant Views But Still Trails YouTube
Buzzfeed video draws 950 million views a month, 95% from third-party platforms.
There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video
Three weeks after the launch of Twitter's mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As.
Facebook Relaunches Marketing Partner Site
Rebranded site replaces the Preferred Marketing Developer program and matches marketers with third-party companies that help with Facebook campaigns.
With TweetDeck Teams, Twitter Gives Groups Secure Access To Accounts
Twitter launches ability to contribute to accounts without sharing passwords.
Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach
Photo posts on Facebook brand pages now have the lowest average organic reach, Socialbakers data shows. The average video post is seen more than twice as often.
Taco Bell Delivers Saucy Valentine’s Campaign Via Snapchat
Fast food giant comes through again on Snapchat with a clever, interactive Valentine's Day campaign.
Buffer Upgrades Analytics To Help You Sort Out Social
Social scheduling service now gives paid users the ability to sort social posts by clicks, retweets, shares and other signals of popularity.
Report: Pinterest Is Working On A “Buy” Button
The social bookmarking site could launch the ecommerce feature in three to six months, according to a story in Re/code. Pinterest says it has no plans to announce at this time.
6 Top Takeaways From Twitter CEO Dick Costolo’s Goldman Sachs Q&A
Twitter boss weighs in on user growth, the Google firehose deal, Twitter's ad load, mobile video, ecommerce and DMing brands.
Twitter Acquires Niche, A Link Between Brands & Video Creators
By bringing Niche into the fold, Twitter gains a direct relationship with more than 6,000 popular video creators.
Facebook Reportedly Pitching Cinemagraphs To Advertisers
Facebook is touting the part-photo, part-video format with a "Hacking Facebook Autoplay" guide for marketers, according to a report in AdWeek.
Facebook’s Mobile Numbers Soar After Dark Social Cleanup
Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014. "Facebook is crushing it," Bitly CEO says.
NowThis Shutters Website To Deliver Exclusively Via Social Media
The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms.
YouTube Says It’s Still The One For Super Bowl Ads
Nevermind Facebook, Google's video network seems to be saying, people have watched more than 7 million hours of 2015 Super Bowl ads and teasers this year, already more than the total for all of 2014.
Forget User Growth, Look At Twitter’s Record Earnings
Twitter adds only 4 million monthly active users in Q4, up 1.4% for the quarter, but revenue was a healthy $479 million.
Instagram Video Now Loops In Your Stream
Playing catch-up to Vine, Instagram updates mobile apps to automatically replay video. Marketers could see a boost in impressions.
Report: Twitter & Google Have Deal To Index Tweets Again
Twitter will provide the search giant access to its firehose again, Bloomberg Business reports. The companies had a similar deal that ended in 2011.
Watch Out, YouTube: 25% Of Online Super Bowl Ad Views Happened On Facebook
YouTube's share of video views for Super Bowl commercials drops 20 percentage points to 74%, according to third-party data. YouTube counters by saying its views have increased by 75% since 2014.
Twitter Launches Quick Promote, A Shortcut To Promote Tweets
The streamlined process, aimed at small and medium businesses, gives marketers the ability to buy an ad with a few clicks.
Twitter Will Push Promoted Tweets To Third-Party Apps & Sites
In a move to target its off-Twitter audience, the company announces first syndication partnerships, with Flipboard and Yahoo Japan.
McDonald’s Wins Twitter’s First “Top Spot” Award For Super Bowl
The fast food giant received more than 634,310 Twitter mentions during the game; Runners-up Always and Budweiser got 455,695 and 371,900. Twitter also set a record for most Super Bowl-related tweets with 28.4 million.
Super Bowl Sets Record For Conversation On Facebook
The social network reports that 65 million people created 265 million interactions, peaking with 1.3 million people per minute talking about the game at the end of the New England Patriots' victory.
Super Bowl Commercials With Hashtags Slipped To 50% In 2015
Facebook is the most mentioned social network with four; Snapchat makes its debut.