GrowthLoop and TransUnion partner to improve audience reach
CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates.
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates.
Kim Davis | Apr 17, 2024 at 10:22 am ETHere are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized.
Kim Davis | Apr 17, 2024 at 10:13 am ETAna Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker.
Kim Davis | Apr 15, 2024 at 12:43 pm ETEmarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
Kim Davis | Apr 10, 2024 at 11:39 am ETLearn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization.
Kim Davis | Apr 9, 2024 at 12:58 pm ETCustomer journey orchestration
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
Kim Davis | Apr 9, 2024 at 11:17 am ETSources say Alphabet has been in talks with investment banks over the possibility of a deal.
Kim Davis | Apr 4, 2024 at 10:22 am ETWe talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Kim Davis | Apr 3, 2024 at 1:26 pm ETThere was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.
Kim Davis | Apr 2, 2024 at 1:03 pm ETPrivacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser.
Kim Davis | Apr 1, 2024 at 10:03 am ETMarketing artificial intelligence (AI)
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper.
Kim Davis | Mar 29, 2024 at 11:24 am ETAdobe continues to weave generative AI into applications across its platform in a series of new product announcements.
Kim Davis | Mar 27, 2024 at 12:58 pm ETThe first allegations of non-compliance with the Digital Markets Act target three tech giants.
Kim Davis | Mar 25, 2024 at 10:00 am ETThe DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple.
Kim Davis | Mar 21, 2024 at 12:24 pm ETFor Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
Kim Davis | Mar 20, 2024 at 1:01 pm ETMarketing artificial intelligence (AI)
Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey.
Kim Davis | Mar 18, 2024 at 1:47 pm ETJoin David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity.
Kim Davis | Mar 15, 2024 at 10:37 am ETMarketing artificial intelligence (AI)
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled.
Kim Davis | Mar 14, 2024 at 3:09 pm ETThe digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner.
Kim Davis | Mar 14, 2024 at 1:57 pm ETAlicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience.
Kim Davis | Mar 14, 2024 at 12:44 pm ETIt's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in.
Kim Davis | Mar 7, 2024 at 11:00 am ETAcross the big ad/media holding company space, there's a lot of talk about AI investments and partnerships. But that's not their only focus.
Kim Davis | Mar 4, 2024 at 1:00 pm ETUsers will be able to access TruAudience identity-related data directly within Snowflake's data clean room, Samooha.
Kim Davis | Feb 28, 2024 at 11:57 am ETJustin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
Kim Davis | Feb 26, 2024 at 10:57 am ETThe new offering from Salesforce's Tableau will deliver AI-generated digests to your preferred workflows.
Kim Davis | Feb 23, 2024 at 11:14 am ETWhat are the chances that the E.U. will block fully automated customer support? Gartner says it will happen by 2028.
Kim Davis | Feb 21, 2024 at 11:23 am ETThe DSA originally applied only to the big guys like Google and Meta. Now it governs almost all online platforms that reach a European audience.
Kim Davis | Feb 16, 2024 at 10:42 am ETIt took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response.
Kim Davis | Feb 15, 2024 at 2:21 pm ETMarketing artificial intelligence (AI)
In a new survey, Infobip finds Americans swiping right for their chatbots.
Kim Davis | Feb 14, 2024 at 11:06 am ETConversational B2B marketing platform Drift will combine its AI powers with those of Salesloft.
Kim Davis | Feb 13, 2024 at 11:49 am ETThe influencer marketing platform will give brands direct access to the Snapchat creator community.
Kim Davis | Feb 13, 2024 at 11:22 am ETOne day she discovered she could understand engineers, leading Megan Michuda to a stellar career in marketing tech for the financial services industry.
Kim Davis | Feb 9, 2024 at 11:46 am ETThe IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment.
Kim Davis | Feb 8, 2024 at 11:09 am ETIAB Tech Lab has published a detailed assessment of the Privacy Sandbox warning of major disruption for the advertising ecosystem. Updated with response from Google.
Kim Davis | Feb 7, 2024 at 12:03 pm ETMacro-trends identified in the latest Winterberry Group Outlook presentation have roots in the recent past.
Kim Davis | Feb 6, 2024 at 2:06 pm ETMaybe we'll start to find out which alternatives to cookies work best.
Kim Davis | Feb 2, 2024 at 12:34 pm ETMarketing artificial intelligence (AI)
Generative AI is just one part of a growing trend towards the automation of business processes.
Kim Davis | Jan 31, 2024 at 10:43 am ETJoin Ryan Phelan and Kath Pay for an email marketing Master Class with learnings you can take back to the C-suite.
Kim Davis | Jan 30, 2024 at 12:29 pm ETAs B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management.
Kim Davis | Jan 30, 2024 at 10:29 am ETEmployment and funding were up marginally and start-ups continue to enter the space.
Kim Davis | Jan 29, 2024 at 10:58 am ET