Google’s Privacy Sandbox: What you need to know
Get the latest on Google's plan to protect user privacy. Updated with the news of a successful test from Audigent and NextRoll.
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Get the latest on Google's plan to protect user privacy. Updated with the news of a successful test from Audigent and NextRoll.
Kim Davis | Jan 30, 2025 at 9:30 am ETBombora's B2B marketing customers can now reach audiences through Audigent's private marketplaces.
Kim Davis | Jan 23, 2025 at 10:56 am ETSmart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel.
Kim Davis | Jan 16, 2025 at 8:40 am ETMarketing artificial intelligence (AI)
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
Kim Davis | Jan 10, 2025 at 12:00 pm ETAt NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.
Kim Davis | Jan 9, 2025 at 11:11 am ETNew research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.
Kim Davis | Jan 8, 2025 at 11:59 am ETDigital experience platform (DXP)
Another independent CDP is absorbed by a digital experience platform.
Kim Davis | Jan 8, 2025 at 9:02 am ETMarketing artificial intelligence (AI)
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.
Kim Davis | Jan 3, 2025 at 11:41 am ETHere's a new interactive channel for the holidays: traditional soccer field ad boards go shoppable.
Kim Davis | Dec 27, 2024 at 10:08 am ETBig changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.
Kim Davis | Dec 20, 2024 at 10:12 am ETUPDATED: Supreme Court agrees to hear TikTok's challenge on Jan. 10, 2025, but will not block law in meantime.
Kim Davis | Dec 18, 2024 at 11:55 am ETThrift is about more than just saving money says Gartner's latest consumer and cultural research.
Kim Davis | Dec 18, 2024 at 10:42 am ETContent management systems (CMS)
Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress.
Kim Davis | Dec 12, 2024 at 11:19 am ETU.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries.
Kim Davis | Dec 11, 2024 at 1:59 pm ETWith the acquisition of Interpublic, Omnicom will become the world's largest agency holding company. UPDATED with industry comments.
Kim Davis | Dec 9, 2024 at 11:08 am ETPopular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.
Kim Davis | Dec 5, 2024 at 11:48 am ETLinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.
Kim Davis | Dec 4, 2024 at 12:19 pm ETVeteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.
Kim Davis | Dec 3, 2024 at 2:59 pm ETGlobal commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
Kim Davis | Nov 22, 2024 at 11:54 am ETHigh-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means.
Kim Davis | Nov 21, 2024 at 2:55 pm ETCyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.
Kim Davis | Nov 21, 2024 at 12:52 pm ETA renewed interest in this GTM motion comes against the backdrop of faltering traditional B2B strategies.
Kim Davis | Nov 7, 2024 at 11:51 am ETPega's genAI, decisioning, sales and service news makes good on promises from this year's PegaWorld.
Kim Davis | Nov 1, 2024 at 11:55 am ETThe way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say.
Kim Davis | Oct 31, 2024 at 1:44 pm ETLet's take a close look at the claim that composable CDPs are here to stay.
Kim Davis | Oct 25, 2024 at 12:52 pm ETSalesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
Kim Davis | Oct 22, 2024 at 1:43 pm ETIAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy.
Kim Davis | Oct 16, 2024 at 11:27 am ETThe state of today's consumer? Upset by negative experiences — but staying silent about them too.
Kim Davis | Oct 15, 2024 at 11:45 am ETMarketing clouds float together as Zeta Global unveils the acquisition of LiveIntent.
Kim Davis | Oct 11, 2024 at 11:13 am ETAI here, there and everywhere in customer service, heading in the direction of complete automation. That's the Oracle Service vision.
Kim Davis | Oct 10, 2024 at 2:45 pm ETZendesk is spreading the magic dust of AI throughout the customer experience and service journey, as well as providing a new 24/7 AI agent to handle phone calls.
Kim Davis | Oct 9, 2024 at 11:15 am ETGuess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
Kim Davis | Oct 8, 2024 at 11:15 am ETExperimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't.
Kim Davis | Oct 4, 2024 at 12:02 pm ETTwo adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum's and Experian's offerings now added.
Kim Davis | Oct 4, 2024 at 9:58 am ETContent management systems (CMS)
We've updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest.
Kim Davis | Oct 4, 2024 at 9:41 am ETCustomer journey orchestration
Movable Ink's personalized email solution Da Vinci has a new integration with Adobe Journey Optimizer.
Kim Davis | Oct 1, 2024 at 2:10 pm ETDigital experience platform (DXP)
Optimizely joins the composability wave by acquiring data warehouse-native analytics solution NetSpring.
Kim Davis | Oct 1, 2024 at 11:33 am ETMarketing artificial intelligence (AI)
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures.
Kim Davis | Sep 30, 2024 at 10:35 am ETFounder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey.
Kim Davis | Sep 27, 2024 at 1:18 pm ETAlmost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions.
Kim Davis | Sep 27, 2024 at 11:19 am ET