Danny Sullivan
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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Danny Sullivan's latest articles

Customer experience

This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More

There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,” where we spotlight some of the Vines by companies and others that have caught our eye. Perhaps appropriately, we’ll start with this one from Samsung, which launched this in conjunction with Twitter […]

Performance marketing

Mad Men’s Joan Harris: The New Face Of Google Now?

If Google’s predictive search service Google Now needed a catchier name similar to Apple’s “Siri,” how about “Joan?” As in Joan Harris, who effectively personified herself in the last episode of Mad Men as doing what Google Now does. Joan Harris, junior partner with Sterling Cooper Draper Pryce Cutler Gleason & Chaough at the start […]

Customer experience

Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue

Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today. It began here: About to do something very interesting. vine.co/v/b3TrrJ7UbXb — Jack Dorsey (@jack) June 4, […]

Performance marketing

Yes, Twitter Is Down For Some, Having Site & API Issues

Can’t log into Twitter? Can’t access profile pages or load particular tweets. Finding Twitter just unstable? Your Twitter client not working? It’s not you. It’s Twitter. I’ve been having problems with Twitter for about 20 minutes now, all of which I’ve described above. Now, Twitter’s officially posted that it is indeed having issues, saying: Some […]

Performance marketing

How Not To Pitch Your Infographic

I love good infographics. And as the person who considers which third-party infographics we run, I appreciate a good pitch, one that demonstrates that someone is aware of what our site is about, what’s appropriate for us and doesn’t take a cookie cutter approach. That’s a good pitch. Here’s a bad one that I received […]

Performance marketing

Instagram Restores Blocked Accounts After “Temporary Glitch”

Instagram users of the world can relax again. The small number of people who couldn’t get into their accounts yesterday should have access again; and no, Instagram isn’t planning a mass delete of inactive accounts. #DontDeleteMyAccount Panic On Instagram Over Account Deletion Rumor, our story yesterday, covers how some on Instagram began panicking yesterday over […]

Customer experience

Live Blog: Fireside Chat With The Android Team

It’s time to hear about Android from Google’s Android team. About a billion members doing a “fireside chat” here at Google I/O. I’m not sure what marketing aspects may come out of this one, but you never know. At any rate, I’m here, I’m ready to live blog and we’ll see how it goes. Things […]

Customer experience

Google On Glass Privacy Issues & Congress: “Social Cues” Will Help, Plus It Takes Trust Seriously

Google Glass isn’t even available for consumers and some in US Congress are already formally raising privacy questions. Google’s reaction? Privacy has been “top of mind” as it has developed Glass, and it takes trust seriously. It also feels that “social cues” may help with some concerns. Google was asked about the Congressional letter during […]

Marketing management

Women Tech Leaders Talk Success At Google I/O

No women in tech? Women are invisible in tech? As part of the pushback against such problems and sometimes mistaken assumptions, Google I/O featured an end-of-day session with seven women who’ve been extremely successful in tech. And, the advice they shared was hardly for women only. Speaking as part of the “7 Techmakers & A […]

Performance marketing

Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users

Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full coverage […]

Marketing management

The Crazy Way The IAB Defines Internet Ad Revenues

The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions. There’s no doubt in my […]

Performance marketing

Facebook Home Arrives On Google Play

Ready to turn your phone into the Facebook Phone? Now you can, without having to buy a new device — as long as you own one of a short list of selected phones and download the Facebook Home app from Google Play. The app is listed here within Google Play and should work for at […]

Marketing management

The HTC First: How Facebook’s New Phone Ruins FairSearch’s Competition Complaint Over Android

Anti-Google lobbying group FairSearch lobbed an antitrust grenade at Google’s Android operating system yesterday, complaining to the European Union that it violates competition laws. Unfortunately, this week’s release of the HTC First — the “Facebook Phone” — may cause the grenade to bounce back at FairSearch. The FairSearch Complaint We covered FairSearch’s complaint earlier, that […]

Customer experience

Live Blog: The Facebook Android “Home” Phone Event

Is it a Facebook Phone? That’s what everyone is expecting, and we’ll know soon enough. UPDATE: We’ve written up the top-level announcements from today’s event in our article, Facebook Launches ‘Home’ – A New Android Home Screen Experience. At 10am PT, the Facebook “New Home on Android” event gets going — and we’ll be live […]

Marketing management

Unhappy Google’s Not Changed Privacy Policy, EU Vows Six Individual EU Nations Will Press On

The European Union’s privacy watchdog announced today that as Google hasn’t made suggested changes to its privacy policy, it will continue investigating. Well, six EU countries will, to see if there’s actual action to be taken against Google. The European Union’s “Article 29 Working Party,” an EU-wide privacy body, was upset with Google’s privacy within […]

Customer experience

The “Who’s Getting Google Glass” List, Including Geordi La Forge & Mythbuster Adam Savage

Want to know who will get early versions of Google Glass, Google’s forthcoming smart eyeglasses? There’s an awesome new list out with lots of names you’ll know. Last month, Google announced it would expand its “Explorer” program beyond developers and invited people to apply through submissions via Google+ or Twitter, with 8,000 openings up for […]

Performance marketing

Facebook Exchange Gains “Page Post” Ads, Puts Retargeting In News Feed

Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s prime real estate, the Facebook news feed. The Facebook Exchange service, or FBX for short, opened formally last fall. That allowed advertisers to target people who’d previously been on their websites with ads, when they […]

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