Up Close With The New Google+ Related Hashtags

The new look for Google+ is rolling out now, and with it, the new “related hashtags.” These allow you to see other posts that are related to the one you’re reading, if that post uses a hashtag.

The New Hashtag Tab

For example, consider this:

In this post, it made use of the #io13 hashtag. With today’s design update, that hashtag in turn is now used in a new tab along the top right of the post.

Related Posts

If you click on that hashtag button, a new related area appears above the post box, while the post itself “flips” to show the first related post. You can continue to flip through more related posts.

Related Hashtags

Sometimes, you’ll also see related hashtags, allowing you to explore other subjects:

Multiple Hashtags

Post that contain more than one hashtag get more than one hashtag button, though only one will show (which is selected isn’t clear):

If you hover, you can click to select another hashtag:

Our earlier story,

Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O, and Google’s post today explain more about how Google automatically determines how to associate some posts with hashtags, even if they don’t use them.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.