Danny Sullivan
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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Danny Sullivan's latest articles

Marketing management

Yes, Gmail Has Gone Down & Google+, Too

Reports on Twitter — and my own first-hand experience — show that Google’s Gmail has gone down, a rare occurrence. Using one of the many site status checking services out there, Down For Everyone Or Just Me, also shows Gmail as down: Google’s “App Status Dashboard” isn’t showing the error, but it’s happening — and […]

Marketing operations (MOps)

Yahoo Makes Secure Search The Default

Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how “referrer” data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity. Yahoo.com […]

Customer experience

Google To Acquire Nest Labs For $3.2 Billion

Google is to acquire Nest Labs, best known for its smart thermostats and smoke detectors, for $3.2 billion in cash. Google shared the news in a press release, saying that the deal is expected to close within a few months. The full release: Google Inc. (NASDAQ: GOOG) announced today that it has entered into an agreement […]

Customer experience

Live Blog: Facebook, Salesforce, Ford & MillerCoors Keynote Panel #CES2014

Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with execs from Facebook, Salesforce, Ford & MillerCoors. On the panel will be: Scott Dorsey, CEO, Salesforce ExactTarget, Marketing Cloud Andrew England, EVP and CMO, MillerCoors Carolyn Everson, VP, Global Marketing Solutions, Facebook James D. Farley, Jr., EVP, Global Marketing, […]

Marketing management

What’s Yahoo? Mayer Says “Search, Communications, Digital Magazines & Video”

It’s been a question that’s haunted three Yahoo CEOs when asked in recent years: “What’s Yahoo.” Today, during her CES keynote, Yahoo CEO Marissa Mayer came closest to a clear, simple answer: “Search, communications, digital magazines & video.” Unsaid was ads as a major area. And missing-in-action: social. There were the four main areas that […]

Performance marketing

How Ad Retargeting Ruined Christmas

Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that’s stealing Christmas, at least the surprise of what people are going to receive. Certainly in my household, a new war on the Christmas surprise has been declared. Advertisers taking advantage of “retargeting” — a way to follow visitors around with ads — […]

Marketing management

Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks

“Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not “real laptops” and part of Google’s overall plan to “Scroogle” people. I’m struggling to understand how the geniuses behind the Scroogled campaign thought […]

Customer experience

Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics

Hello from Las Vegas. We’re here at Marketing Land’s SMX Social Media Marketing conference where Peter Stringer, senior director of digital media for the Boston Celtics, is having a keynote conversation with Marketing Land editor-in-chief Matt McGee about how the team uses social media for its promotional efforts. As Matt previewed, the talk — which begins […]

Marketing management

“Keep Calm While We Steal Your Data” – Microsoft Now Selling Scroogled Merchandise

Microsoft is taking its Scroogled campaign launched last November in a new direction: merchandise. Now, consumers can purchase “Don’t Get Scroogled” products from the Microsoft Store with “Keep Calm While We Steal Your Data” and other messages. Scroogled Products An entire category of the store offers mugs, hats, t-shirts and even hoodies: Microsoft Blogs The News Interestingly, […]

Customer experience

YouTube Goes Down

We don’t know why yet, but YouTube has gone down — the home page showing only an error page saying that “a team of highly trained monkeys” is looking at the situation. Here’s what’s being shown: YouTube went down around 5:30pm Eastern time. The services has been under fire recently for YouTube’s shift to using […]

Performance marketing

Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For Businesses & People

Practically no one has a phone with Google’s latest Android 4.4 operating system on it yet. But the system, nicknamed KitKat, will shortly be spreading beyond the Nexus 5 launched last week. When it does, people with Android 4.4 will discover that their phone’s dialer has become integrated with Google+. That’ll have a big impact […]

Performance marketing

Google+ Gains Auto Awesome Movie Maker; Hangouts Get SMS Support & More

Google has announced three new Google+ “Auto Awesome” photo features: Action, Eraser and an iMovie Trailers-like Auto-Awesome Movie tool. The Google+ Hangouts app for Android also gains location sharing, animated GIF support and SMS integration. Google+ Hangouts On Air gain landing pages and a new “Control Room” menu. These, as well as new Google+ user […]

Customer experience

Life With Google’s Other Flagship Phone, The Moto X

Google has never made its own phones. The various “Nexus” flagship phones that carry the Google name have all been done in partnership with various handset manufacturers. Google’s purchase of Motorola last year changed that. The recently launched Moto X is an Android phone designed and built by Google. How is it? For me, there’s […]

Performance marketing

No, Eric Schmidt’s Face Isn’t All Over Google+ In Protest Over Shared Endorsement Ads

It sounded huge. Angered by Google expanding the use of social profile information in advertising, Google+ users were changing their profile pictures to that of Google executive chairman Eric Schmidt in protest. So went several reports. The reality is practically no one is doing this. For the few who are, good news. Google’s rules about […]

Marketing operations (MOps)

Google’s New Fight Against Mugshots Sites Fails For Victim Profiled In New York Times

Google has a new system in place designed to prevent “mugshots” sites from ranking well. Such sites make money convincing people to “remove” their mugshots after posting them online. Only one problem. The person featured in a New York Times story yesterday as a victim of this unsavory practice still has his mugshot appearing, despite Google’s […]

Marketing management

Promise To Make The New “My Yahoo” Your Home Page, Get Retweeted By CEO Marissa Mayer

Promise to switch to the “My Yahoo” personalized home page — which got a facelift today — and you might get a retweet from CEO Marissa Mayer. That’s the unexpected and individualized marketing campaign that’s underway now. Yahoo announced a refresh to its My Yahoo personalized home page today, which provides one-stop shopping for getting […]