Salesforce raising prices next month
Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.
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Speaking Experience
Constantine von Hoffman's latest articles
EU approves US data sharing accord
The new pact gives EU citizens more control over US companies' use of their personal data and averts the potential for a costly disruption.
How a small chain is going big with a retail media network
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
Marketing artificial intelligence (AI)
The latest AI-powered martech tools
Two different content management systems are among the AI-powered marketing platforms, features and integrations released this week.
EU’s ruling against Facebook a big blow to first-party data usage
Big tech companies will need user consent to process personal data, combine it with other platforms' data and use it across services.
Marketing artificial intelligence (AI)
This week’s AI-powered marketing technology releases
Here are the AI-powered martech products, platforms and features announced this week.
Early poll results: ‘Kicking and screaming’ about GA4
In less than a day we've gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings.
15 low-cost alternatives to GA4
GA4 isn't the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider.
Marketing artificial intelligence (AI)
Snowflake and Nvidia partner to provide companies with generative AI apps
Nvidia will provide computing power and its NeMo toolkit to Snowflake customers who can train AI on their own data.
How to decide if GA4 is right for you
Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here's a guide to determining that.
Marketing artificial intelligence (AI)
The latest in AI-powered martech releases
Here is a roundup of AI-powered martech products, platforms and features announced this week.
Days before UA sunset most sites still not using GA4
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
Marketing artificial intelligence (AI)
New versions of ChatGPT and other AI martech releases this week
Here is a roundup of the AI-powered marketing technology products, platforms and features announced this week.
Global digital ad spend set to grow 8.4% this year
Digital is a "victim" of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
Marketing artificial intelligence (AI)
The latest in AI-powered marketing technology releases
This week’s roundup of the latest AI-powered platforms, products and features for martech.
51% of SMB marketers say they’re stuck with redundant martech
SMBs spend about $43,500 on martech it doesn't need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
MarTech’s metaverse marketing experts to follow
Here are the top VR and metaverse marketing experts you should follow as they create the future.
Marketing artificial intelligence (AI)
AI and marketing technology: This week’s releases
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week.
Salary and Career: Kathleen Voboril can make martech sing
For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
EU fines Facebook $1.3 billion for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
Marketing artificial intelligence (AI)
AI in martech: this week’s new features, products and platforms
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.
Advertisers and audiences refute the idea that podcasts are on the wane
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.
Marketing artificial intelligence (AI)
Meta unveils generative AI tool for Facebook and Instagram advertisers
New tool underlines company's change of focus away from the metaverse and towards artificial intelligence.
Marketing artificial intelligence (AI)
This week’s AI-powered martech features, products and platforms
Customer experience, email assistants, programmatic ad fraud detection and more in this week's roundup of AI products.
Digital asset management (DAM)
Use this model to improve your digital asset management system
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take.
Marketing artificial intelligence (AI)
73% of marketers now using generative AI tools
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
Marketing artificial intelligence (AI)
AI-powered martech: This week’s new releases
Roku's contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week's roundup of AI products.
4 tips to ease the transition from UA to GA4
It's less than two months until Universal Analytics sunsets. The "Google Whisperer" is here to help you transition to Google Analytics 4.
More pressure on B2B marketers to prove ROI
41% report feeling more pressure on ROI. 27% say it's getting overwhelming and 14% say it makes them want to pull their hair out.
Google sets deadline for getting data out of Universal Analytics
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
Marketing artificial intelligence (AI)
This week’s roundup of the latest martech featuring AI/ChatGPT
Here's all the AI-powered martech products, platforms and features announced this week and available to use right now.
MarTech Salary and Career: Monique Battiste on charging ahead
"AI will never take the place of a human being. AI will never take your place because you give it more personality."
Microsoft ad platforms end support of Twitter tomorrow
Move comes four days before Twitter will start charging enterprise users at least $42,000 a month to access its API.
‘Bad’ digital ad spending can harm the environment
As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
Marketing artificial intelligence (AI)
This week’s AI product releases: Google adds generative to ads and more
Google will have AI generate ads based on brand-submitted content. Plus, this week's AI-powered martech products, platforms and features.
MarTech’s customer experience experts to follow
Here are the CX experts to follow to stay on top of all the best practices and latest developments.
Nielsen’s national TV ratings gets accreditation back after 19-month suspension
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
2022’s strong digital ad revenue growth unlikely to continue
IAB: 2022's 10.8% increase in digital advertising revenues was a drop from the previous year's unprecedented 35% growth.
MarTech Salary and Career: Jennifer Luby on facing challenges
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."
Marketing artificial intelligence (AI)
Mailchimp, Sprout Social lead this week’s AI-powered martech releases
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week