Global digital ad spend set to grow 8.4% this year
Digital is a "victim" of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
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Speaking Experience
Constantine von Hoffman's latest articles
Marketing artificial intelligence (AI)
The latest in AI-powered marketing technology releases
This week’s roundup of the latest AI-powered platforms, products and features for martech.
51% of SMB marketers say they’re stuck with redundant martech
SMBs spend about $43,500 on martech it doesn't need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
MarTech’s metaverse marketing experts to follow
Here are the top VR and metaverse marketing experts you should follow as they create the future.
Marketing artificial intelligence (AI)
AI and marketing technology: This week’s releases
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week.
Salary and Career: Kathleen Voboril can make martech sing
For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
EU fines Facebook $1.3 billion for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
Marketing artificial intelligence (AI)
AI in martech: this week’s new features, products and platforms
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.
Advertisers and audiences refute the idea that podcasts are on the wane
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.
Marketing artificial intelligence (AI)
Meta unveils generative AI tool for Facebook and Instagram advertisers
New tool underlines company's change of focus away from the metaverse and towards artificial intelligence.
Marketing artificial intelligence (AI)
This week’s AI-powered martech features, products and platforms
Customer experience, email assistants, programmatic ad fraud detection and more in this week's roundup of AI products.
Digital asset management (DAM)
Use this model to improve your digital asset management system
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take.
Marketing artificial intelligence (AI)
73% of marketers now using generative AI tools
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
Marketing artificial intelligence (AI)
AI-powered martech: This week’s new releases
Roku's contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week's roundup of AI products.
4 tips to ease the transition from UA to GA4
It's less than two months until Universal Analytics sunsets. The "Google Whisperer" is here to help you transition to Google Analytics 4.
More pressure on B2B marketers to prove ROI
41% report feeling more pressure on ROI. 27% say it's getting overwhelming and 14% say it makes them want to pull their hair out.
Google sets deadline for getting data out of Universal Analytics
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
Marketing artificial intelligence (AI)
This week’s roundup of the latest martech featuring AI/ChatGPT
Here's all the AI-powered martech products, platforms and features announced this week and available to use right now.
MarTech Salary and Career: Monique Battiste on charging ahead
"AI will never take the place of a human being. AI will never take your place because you give it more personality."
Microsoft ad platforms end support of Twitter tomorrow
Move comes four days before Twitter will start charging enterprise users at least $42,000 a month to access its API.
‘Bad’ digital ad spending can harm the environment
As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
Marketing artificial intelligence (AI)
This week’s AI product releases: Google adds generative to ads and more
Google will have AI generate ads based on brand-submitted content. Plus, this week's AI-powered martech products, platforms and features.
MarTech’s customer experience experts to follow
Here are the CX experts to follow to stay on top of all the best practices and latest developments.
Nielsen’s national TV ratings gets accreditation back after 19-month suspension
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
2022’s strong digital ad revenue growth unlikely to continue
IAB: 2022's 10.8% increase in digital advertising revenues was a drop from the previous year's unprecedented 35% growth.
MarTech Salary and Career: Jennifer Luby on facing challenges
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."
Marketing artificial intelligence (AI)
Mailchimp, Sprout Social lead this week’s AI-powered martech releases
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
MarTech Salary and Career: Greg Morales on the joy of always learning
"There's always something new to uncover. ... It's a giant sandbox where I can just take all the toys and move them wherever."
Marketing artificial intelligence (AI)
This week’s new AI/ChatGPT-powered martech products
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
MarTech’s content marketing experts to follow
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.
Marketing artificial intelligence (AI)
This week’s new AI-powered martech products, platforms and features
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.
MarTech Salary and Career Survey shows a profession coming into its own
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
The fight over banning TikTok could result in something good for marketers
It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.
Marketing artificial intelligence (AI)
A roundup of the latest AI-powered marketing technology releases
With so many new AI products coming out, it can be hard to keep track of them. Here's our roundup of the latest.
More ecommerce shoppers using buy-now-pay-later
Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
Instagram unveils two new advertising channels
Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product.
CFOs split on increasing or cutting marketing budgets
53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting.
Marketing artificial intelligence (AI)
Three essentials for writing a good ChatGPT prompt
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one.