Marketers are only using one third of their stack’s capability
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
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Speaking Experience
Constantine von Hoffman's latest articles
How to use the UA 360 features available in GA4
Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4.
Marketing artificial intelligence (AI)
AI-powered martech: This week’s releases and research
With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology.
What brands and retailers need to know about RMNs
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful.
Optimization and personalization
Michelin meets the digital era: Personalized recommendations powered by AI
How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers?
Marketing artificial intelligence (AI)
This week’s AI-powered marketing technology releases
Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study.
Tony Byrne: Spotlight on the expert
Real Story Group founder Tony Byrne talks about how he went from cheesehead to tech analyst thanks to the end of the Soviet Union.
How to create UA reports in GA4
Russ Ketchum, product director of Google Analytics, talks to us about how to create Universal Analytics-like reports in Google Analytics 4.
CMOs say the end of third-party cookies is both a major challenge and a good thing
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change,
Marketing artificial intelligence (AI)
This week’s AI-powered marketing technology releases
Here are the AI-powered martech products, platforms and features announced this week.
MarTech’s ABM experts to follow
Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts.
Tighter budgets are extending the B2B purchase cycle
B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.
How NC Fusion executed its campaign to help girls stay involved in sports
Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness.
Marketing artificial intelligence (AI)
The latest AI-powered martech products, platforms and additions
20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner.
How call analytics is helping SMBs improve marketing and sales
Call analytics systems can improve marketing ROI, sales performance and even customer experience. Now they're priced for SMBs to use.
Marketing artificial intelligence (AI)
How a customer service crisis drove the use of chatbots in Georgia
When COVID hit, Georgia's government was overwhelmed by people wanting unemployment help. Fortunately the state's Digital Services agency was ready.
Marketing artificial intelligence (AI)
Round-up of this week’s AI-powered marketing technology releases
Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey.
Alan K’necht: Spotlight on the expert
Our GA4 expert talks about how analytics has changed over the years and tells some interesting, funny stories from his long career.
Will Women’s World Cup bring the prize audience marketers want?
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that.
Marketing artificial intelligence (AI)
The Mets, Red Sox, New York Times and more in this week’s martech AI roundup
MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments.
Norway orders Meta to stop collecting and using personal data
The Norwegian order is the latest of several actions by European nations over privacy violations.
Salary and Career: Kristin Carey on the benefits of doing some of everything
From cold calling to cutting-edge B2B marketing, Kristin Carey has done it all. The key is strong friendships and profiting from your mistakes.
13 enterprise-capable GA4 alternatives
Google Analytics 4's mixed reviews may have you wondering what alternatives there are for large organizations. Start your research here.
Marketing artificial intelligence (AI)
This week’s roundup of the latest AI martech products and news
A look at the AI martech products, platforms, features and related news from the past week.
Salesforce raising prices next month
Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.
EU approves US data sharing accord
The new pact gives EU citizens more control over US companies' use of their personal data and averts the potential for a costly disruption.
How a small chain is going big with a retail media network
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
Marketing artificial intelligence (AI)
The latest AI-powered martech tools
Two different content management systems are among the AI-powered marketing platforms, features and integrations released this week.
EU’s ruling against Facebook a big blow to first-party data usage
Big tech companies will need user consent to process personal data, combine it with other platforms' data and use it across services.
Marketing artificial intelligence (AI)
This week’s AI-powered marketing technology releases
Here are the AI-powered martech products, platforms and features announced this week.
Early poll results: ‘Kicking and screaming’ about GA4
In less than a day we've gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings.
15 low-cost alternatives to GA4
GA4 isn't the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider.
Marketing artificial intelligence (AI)
Snowflake and Nvidia partner to provide companies with generative AI apps
Nvidia will provide computing power and its NeMo toolkit to Snowflake customers who can train AI on their own data.
How to decide if GA4 is right for you
Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here's a guide to determining that.
Marketing artificial intelligence (AI)
The latest in AI-powered martech releases
Here is a roundup of AI-powered martech products, platforms and features announced this week.
Days before UA sunset most sites still not using GA4
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
Marketing artificial intelligence (AI)
New versions of ChatGPT and other AI martech releases this week
Here is a roundup of the AI-powered marketing technology products, platforms and features announced this week.
Global digital ad spend set to grow 8.4% this year
Digital is a "victim" of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
Marketing artificial intelligence (AI)
The latest in AI-powered marketing technology releases
This week’s roundup of the latest AI-powered platforms, products and features for martech.
51% of SMB marketers say they’re stuck with redundant martech
SMBs spend about $43,500 on martech it doesn't need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.