MarTech Salary and Career: Amanda Donnelly on learning and experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
Constantine von Hoffman | Jun 16, 2022 at 9:49 am ETWoman in martech earn an average of 0.70¢for every $1 a man earns.
Constantine von Hoffman | Jun 15, 2022 at 8:06 am ET"It's essential to have an understanding of what data you want and why."
Constantine von Hoffman | Jun 15, 2022 at 7:51 am ET"I love marketing because I really feel it’s the pulse of the customer experience."
Constantine von Hoffman | Jun 14, 2022 at 11:17 am ET"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
Constantine von Hoffman | Jun 13, 2022 at 1:57 pm ET74% say communicating honestly and transparently is more important now than pre-pandemic.
Constantine von Hoffman | Jun 13, 2022 at 11:51 am ETPrivacy management startup hit by flight of capital out of VC funds.
Constantine von Hoffman | Jun 10, 2022 at 4:10 pm ET40% of income now comes from digital channels, up from 28% two years ago.
Constantine von Hoffman | Jun 9, 2022 at 2:50 pm ETThe average score dropped in 10 industries and rose in three, almost the exact opposite of 2021.
Constantine von Hoffman | Jun 7, 2022 at 2:31 pm ET59% of mobile advertisers moved ad spend away from iOS.
Constantine von Hoffman | Jun 6, 2022 at 12:40 pm ETEmails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).
Constantine von Hoffman | Jun 3, 2022 at 12:11 pm ETFans will get an immersive augmented reality experience in the area around Wrigley Field
Constantine von Hoffman | Jun 2, 2022 at 2:25 pm ETNearly a third of retail sites' organic and direct traffic is from bots and fake users.
Constantine von Hoffman | Jun 2, 2022 at 11:57 am ETTom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information.
Constantine von Hoffman | May 27, 2022 at 1:55 pm ETCompany broke previous promise to protect users' personal information.
Constantine von Hoffman | May 26, 2022 at 11:50 am ETWill provide SMBs with data for more effective email campaigns.
Constantine von Hoffman | May 25, 2022 at 11:01 am ET71% of US customers want companies to speak out on important issues.
Constantine von Hoffman | May 23, 2022 at 2:52 pm ETDevelopers can get access to technical expertise, help with marketing and funding.
Constantine von Hoffman | May 23, 2022 at 11:42 am ETOne employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Constantine von Hoffman | May 20, 2022 at 12:09 pm ETGet an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
Constantine von Hoffman | May 19, 2022 at 1:15 pm ETSystems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Constantine von Hoffman | May 18, 2022 at 11:30 am ETAd buyers get anonymized data and access to a dedicated, interested audience.
Constantine von Hoffman | May 16, 2022 at 4:03 pm ETHenk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Constantine von Hoffman | May 16, 2022 at 2:59 pm ETU.S. website visitors at far greater risk than those from the EU, new research finds.
Constantine von Hoffman | May 16, 2022 at 12:57 pm ETDigital asset management (DAM)
An expert tells what it took to launch an enterprise-wide DAM.
Constantine von Hoffman | May 11, 2022 at 2:56 pm ET24% of web traffic is bots being used for fraud and theft.
Constantine von Hoffman | May 9, 2022 at 3:28 pm ETUS cable subscriptions down by 30 million since 2020.
Constantine von Hoffman | May 9, 2022 at 11:48 am ETWhat are the strengths and weaknesses of different data providers?
Constantine von Hoffman | May 6, 2022 at 1:29 pm ET"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Constantine von Hoffman | May 5, 2022 at 10:07 am ET"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Constantine von Hoffman | May 4, 2022 at 11:05 am ETCustomers notice when an organization’s values don’t align with its brand values.
Constantine von Hoffman | May 3, 2022 at 1:10 pm ETWill give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Constantine von Hoffman | May 2, 2022 at 11:46 am ET65% of customers say a positive brand experience is more influential than great advertising.
Constantine von Hoffman | Apr 29, 2022 at 3:33 pm ETThe 11% drop can be attributed to higher expectations and more advanced attribution analyses.
Constantine von Hoffman | Apr 28, 2022 at 2:06 pm ETIt takes standards and data to turn a hunch into an insight.
Constantine von Hoffman | Apr 28, 2022 at 9:26 am ETAd spend losses from fraud will cost US companies $23 billion this year.
Constantine von Hoffman | Apr 27, 2022 at 2:49 pm ETUsers can find out what data is collected, if it is shared and the developer's security policies.
Constantine von Hoffman | Apr 27, 2022 at 11:59 am ETThe top offender is content selling them a product they just purchased.
Constantine von Hoffman | Apr 26, 2022 at 1:19 pm ETThey are the institutional memory, the people who know how things are done and where things are.
Constantine von Hoffman | Apr 26, 2022 at 9:22 am ETMRC pulled accreditation of company's TV ratings last year.
Constantine von Hoffman | Apr 25, 2022 at 11:53 am ET