Marketing artificial intelligence (AI)
AI is adding to marketers’ responsibilities while diminishing their influence
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don't see this as a value add.
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Marketing artificial intelligence (AI)
Expanded integration lets Salesforce sell through AWS
The collaboration is expected to also aid AI development and use, as well as more streamlined data management.
How HubSpot found the right sports sponsorship partner
The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
Marketing artificial intelligence (AI)
OpenAI: The return of the king
Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid?
Salesforce tries to grab AI talent from the OpenAI maelstrom
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform.
EU raises antitrust concerns about Adobe’s purchase of Figma
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software.
How to talk to consumers about climate change
70% of consumers agree that sustainability is more important to them now than it was two years ago, but there are significant differences in that group.
Digital experience platform (DXP)
Acquia sees web accessibility as a good thing and a brand differentiator
26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion.
Marketing artificial intelligence (AI)
The latest AI-powered marketing tech releases
ChatGPT isn't always enough: After losing the search engine wars to Google's wallet, Microsoft rebrands Bing Chat to CoPilot.
Digital experience platform (DXP)
Acquia acquires tech platform to expand DXP capabilities
The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance.
Marketing artificial intelligence (AI)
A new ChatGPT and more in this week’s AI-powered martech releases
GPT-4 will have access to more up-to-date info, let users create book-length prompts and be better at understanding instructions.
How reducing your carbon footprint can save you money and increase ad impact
Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.
HubSpot buying B2B data source ClearBit
HubSpot users will soon have direct access to ClearBit's third-party data on millions of businesses. Updated with further commentary.
EU authorities ban Meta from using personal data for advertising
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.
Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI.
Ruben Ugarte: Spotlight on the expert
Ruben Ugarte is a lifelong learner, always eager to explore new topics and share his knowledge with others.
3 ways GA4 is way better than UA
Universal Analytics is dead! Here are three reasons marketers should be saying, "Long live Google Analytics 4!"
HubSpot and TikTok announce lead gen CRM integration
The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot's Smart CRM.
Marketing artificial intelligence (AI)
The latest AI-powered martech releases, features and updates
67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product.
Meta third-quarter revenue up by 23%
Surging digital ad market and layoffs combine to give Facebook parent $11,6 billion in profit, more than twice what it was a year earlier.
PSA campaign gets impressive results from new adtech
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment.
Snap revenue up 5% on stronger digital ad market
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers.
Marketing is hiring more freelancers. Should one of them be you?
For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
70% of marketers feel inundated by the rapid pace of AI’s development and the need to incorporate it into their marketing strategies.
B2B buyers see persistent problems with tech vendors
Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment.
Mobile apps see a surge in consumer use and spending
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use.
Marketers more optimistic even as budgets fall
Marketer optimism is way up from this spring, even though ad spend and marketing budgets are down.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases.
InMobi launches new identity resolution tool
The Gradient will help advertisers address the evolving complexities of data privacy, user consent and personalized targeting.
Real Story Group launches free martech assessment tool
Built on the firm's Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version.
How Icelandair used programmatic to increase bookings
Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales.
Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Marketing artificial intelligence (AI)
How the rise of AI makes people more important in marketing
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
Why martech must mean more than just technology
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
Separating fact from fiction: How real are the problems with GA4?
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.
Hate speech on social media can significantly damage brands: Study
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Salesforce says an internal action caused service outage
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
Marigold unveils all-in-one relationship marketing solution
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools.