Good morning: Winning with empathy

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Good morning, Marketers, and don’t, please, forget empathy.

The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below). I think they’re right on the money with things like live stream shopping, social commerce, diversity and inclusion and green marketing.

On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. They even give a shout out to Big Data.

But I think a key trend is missing. You could call it “empathy,” but what I really have in mind is building value-based, trust-based relationships with customers over a period of time rather than just being focused on the journey to purchase. Marketing organizations that are able to do that will be the winners.

Kim Davis

Editorial Director

Shorts

• Email subject line: “Sleep experts reveal how to adjust your body to the time shift.” Yes, a real challenge sleeping for an extra hour.

• What we’re reading. Digital agency Single Grain identifies 38 digital marketing trends for 2022.

• Quote of the day. “CMO: Alright, so I’d like to grow our newsletter database, so I think we should…Me: (Please don’t say it, please don’t say it, please don’t say it.) CMO: Go purchase another list. Michael Roberts, Head of Marketing Automation, CloudApp