CreativeX partners with Vidsy to support creative measurement

CreativeX and Vidsy have announced a partnership which will streamline the creative process for mobile video ads and success metrics into one workflow. The aim is to tackle the pain point of creating assets and measuring their success on different platforms.

Creative X delivers AI-powered creative analytics to leading brands like Heineken, Nestlé and Unilever, measuring the success of individual creative elements within their assets. Vidsy links brands to a network of over 8,000 creators to produce original mobile video ads.

The Creative Quality Score from CreativeX rates contentby its adoption of statistically-proven best practices. Mutual clients of the two companies will now be able to optimize videos for quality, using CreativeX data, directly in Vidsy.

Why we care. Yet again, things come together which should never have been apart. We’re seeing this as a constant theme in the MarTech space, whether through acquisitions, mergers or, as in this case, strategic partnerships.

Does this represent consolidation? Some would say no, because the space continuously expands through the addition of yet more SaaS-based start-ups. But certainly strategies and the technology that supports them, are being consolidated.