CreativeX partners with Vidsy to support creative measurement

CreativeX and Vidsy have announced a partnership which will streamline the creative process for mobile video ads and success metrics into one workflow. The aim is to tackle the pain point of creating assets and measuring their success on different platforms.

Creative X delivers AI-powered creative analytics to leading brands like Heineken, Nestlé and Unilever, measuring the success of individual creative elements within their assets. Vidsy links brands to a network of over 8,000 creators to produce original mobile video ads.

The Creative Quality Score from CreativeX rates contentby its adoption of statistically-proven best practices. Mutual clients of the two companies will now be able to optimize videos for quality, using CreativeX data, directly in Vidsy.

Why we care. Yet again, things come together which should never have been apart. We’re seeing this as a constant theme in the MarTech space, whether through acquisitions, mergers or, as in this case, strategic partnerships.

Does this represent consolidation? Some would say no, because the space continuously expands through the addition of yet more SaaS-based start-ups. But certainly strategies and the technology that supports them, are being consolidated.

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.