Nandini Rathi is a marketer, strategist and serial entrepreneur. She is head of deliverability at Bluecore India.
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure.
There are fundamentals that will help you achieve credibility and consistent deliverability but it requires a long-term strategy. There are no quick fixes.
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won't be able to achieve big impact at scale.
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing.
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution.
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.