Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure.
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure.Nandini Rathi | Sep 24, 2019 at 11:02 am ET
There are fundamentals that will help you achieve credibility and consistent deliverability but it requires a long-term strategy. There are no quick fixes.Nandini Rathi | Sep 6, 2019 at 8:00 am ET
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.Nandini Rathi | Mar 15, 2018 at 12:01 pm ET
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won't be able to achieve big impact at scale.Nandini Rathi | Feb 15, 2018 at 12:30 pm ET
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing.Nandini Rathi | Nov 21, 2017 at 3:55 pm ET
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution.Nandini Rathi | Sep 1, 2017 at 3:20 pm ET