MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Responsible for solution engineering and enablement activities for Crownpeak's Enterprise Platform, Paul leads and grows the engineering team that designs, develops, tests and supports next-generation solutions.
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack.
Paul Taylor | Oct 7, 2019 at 4:02 pm ET