Marketing Day: Patriots’ Twitter Fail, Hacking B2B Buying Cycles & Google+ Mentions
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps
Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as many early developers say they’ve abandoned their apps. A Reuters article today takes a look at the current status of the Glass project and, despite Google’s enthusiastic statements, the overall picture isn’t […] - Patriots’ #1MillionPatriots Twitter Celebration Interrupted By A Racist Troll
Beware social media robots; they don’t always know a troll when they see one. The New England Patriots are the latest to learn that embarrassing lesson after the NFL team’s Twitter account auto-posted a racial slur in an image Thursday. In celebration of becoming the first NFL team to hit 1 million Twitter followers, the […] - Volvo Creates Virtual Reality Tour Of XC90 SUV
Earlier this year at its I/O event, Google debuted what it accurately called Google Cardboard, a gimmicky cardboard design — along with an app — that would turn a smartphone into an Oculus Rift-style virtual reality mechanism. And its introduction was about all the play it got until Volvo, this week, decided to put it […] - Survey: 64 Percent Want Gov’t To Regulate Advertiser Data Use
A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say that people haven’t lost interest in privacy; they’re just resigned to a loss of control over their personal information. That’s according to a new survey based report from the Pew Research Center. […] - How To Hack The B2B Buying Cycle
Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time. - Though People Trust Other Consumers Most, Brands Still Have A Role To Play
While word-of-mouth marketing has been around forever, contributor Katy Keim explores how social media has changed it dramatically — and how brands must adjust. - Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort
Without an official way to link social media with ecommerce, businesses looking to use social channels for direct sales are improvising. And the latest such effort — by Marc Jacobs Beauty — is a DIY job. Instead of turning to Curalate’s Like2Buy or RewardStyle’s LiketoKnowIt or a similar vendor offering a plug-and-play solution, Marc Jacobs’ […] - Google+ Makes It Easier To See Your Mentions
Active Google+ users now have a handy new tool — a Mentions tab that displays all + mentions of a personal profile or page. Previously, Google+ mentions were only accessible in the notification button, in the upper-right hand corner of the site, but notifications also include +1s, messages and other interactions. The Mentions tab gives […] - Mike Myers And His Sears Canada Employee Brother Attempt To Save The Company With An Ad
If anything can save the struggling company, it’s this quirky, hilarious and on-target video ad.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools
- 4 Easy & Honest SEO Mistakes That Could Penalize Your Site
- Type Or Speak “Hodor” To Google & Get A Game Of Thrones Surprise
- For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match
- French Court Trying To Impose Right-To-Be-Forgotten Decision On Google Worldwide
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing? Don’t Get Tangled Up in Definitions!, www.amnavigator.com
Blogs & Blogging
- The REAL key to success when it comes to blogging, www.johnchow.com
Business Issues
- Sprint CMO Jeff Hallock to Depart Amid Agency Review, adage.com
- Facebook’s Newest Data Center Is Now Online In Altoona, Iowa, techcrunch.com
Content Marketing
- 4 Content Marketing Initiatives You Need in 2015, contentmarketinginstitute.com
- 4 Strategies To Brand Power Your Content, smallbiztrends.com
- A/B Testing Your Content Marketing Strategy, blog.crazyegg.com
Copywriting, Design & Usability
- Five Tips for Giving the Right Feedback on Web Design, www.marketingprofs.com
- The Most Effective Website Redesign Strategy, www.widerfunnel.com
- Think Twice Before You Switch to Responsive Design, www.conductor.com
Ecommerce
- 2014 Holiday Online Retail Stats, www.getelastic.com
- 3 Easy, Last-Minute Black Friday Ideas You Can Use, www.verticalresponse.com
- 5 Ways to Get Traffic to Your Ecommerce Website, www.searchenginepeople.com
- Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?, streetfightmag.com
- Kahuna Looks to On-Site Messaging to Solve Cart Abandonment, performancein.com
- Retailers might not be prepared for mobile shopping this holiday season, www.internetretailer.com
- The Future of Ecommerce is in Customer Engagement, smallbiztrends.com
- 64% of Top 1000 e-retailers offer free shipping, www.internetretailer.com
- Wal-Mart’s ecommerce sales grow 21% in Q3, Internet Retailer
- Why global retailers are taking a multichannel approach, econsultancy.com
Email Marketing
- Is Your Personalized Email Game Up to Holiday Demands?, www.emarketer.com
- The Role of Email Marketing in the Buying Process, blog.getresponse.com
- Turn Your Email Signature into a Content Promotion Asset, relevance.com
General Internet Marketing
- Why Combined Campaigns Benefit Your Marketing, www.marketingprofs.com
Internet Marketing Industry
- Coca-Cola Adds North American Content VP, adage.com
- Janrain Ranked Number 73 Fastest Growing Company on Deloitte’s 2014 Technology Fast 500, janrain.com
- Vungle + Brightroll Talk Mobile Video And More, www.vungle.com
- Unmetric Partners With Social@Ogilvy to Support Data-Driven Creativity for Social Campaigns, www.prweb.com
Mobile/Local Marketing
- Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption, streetfightmag.com
- CPG brands must avoid blanket approach on mobile, www.mobilemarketer.com
- Facebook Apps Rule the Mobile Landscape, allfacebook.com
- Facebook mobile ad chief says mobile marketing is (and must be) highly personal, VentureBeat
- Google’s Spero on Mobile Commerce: “The Consumer Has All the Power”, blogs.wsj.com
- Mobile Gives Boost to Western Europe Ad Market, www.emarketer.com
- Mobile Marketing: Are You Ready for the Revolution?, www.socialmediaexaminer.com
- Shoppers Turn to Smartphones and Tablets to Cash In Coupons, www.emarketer.com
- Wearables Now Have Programmatic Ads, www.adweek.com
Social Media
- “The Big 3” Social Platforms Favored for Content Distribution, relevance.com
- 20 Surefire Ways To Get More Retweets on Twitter, www.webaholic.co.in
- 2014 Holiday Social Marketing Trends, www.stateofdigital.com
- 73% of #Twitter Users Shop Online Each Month, www.mediabistro.com
- Average Fortune 100 Brand Has 320 Social Media Accounts, allfacebook.com
- Connecting Social Media to the Real World, www.ducttapemarketing.com
- Extend Your Professional Brand to SlideShare with One Click, blog.linkedin.com
- Facebook’s new privacy policy shows it still wants to crack the ecommerce puzzle, www.internetretailer.com
- Global vs. Local, Paid vs. Organic: What Works on Facebook?, www.socialbakers.com
- How Century 21 Creates Award-Winning Real-Time Social Media, www.convinceandconvert.com
- How we built Pinterest News, engineering.pinterest.com
- Maintaining Brand Image Consistency Across Social Media Channels, www.compukol.com
- Pump Up Your Biz with Promoted Pins!, www.aimclearblog.com
- The 10 Biggest Challenges Facing Social Media Marketers, www.mediabistro.com
- The Essential Twitter Contest Guidelines, www.socialbro.com
- The good, the bland and the ugly of government social media, digiday.com
- What Most Smart Marketers Miss About Google+, heidicohen.com
Video
- 4 Simple Ways To Film Better Videos, www.thunderactive.com
- Conde Nast Entertainment Hires YouTube Stars for New Series, adage.com
- Creating Interactive Videos, www.internetmarketingninjas.com
- Facebook, YouTube increasingly compete for premium video, digiday.com
- The Science Behind SciShow’s YouTube Success, www.thinkwithgoogle.com
- YouTube Makeup Challenges: Huge Traffic, But Not for Brands, www.reelseo.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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