Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Duck Tape Re-Enacts College Football Game In Real-Time On Vine

Duck Tape Re-Enacts College Football Game In Real-Time On Vine

The brand gets creative to raise awareness of its collegiate-themed (and otherwise colored or patterned) offerings.

Steve Hall on January 16, 2015 at 1:37 pm

osu_uo_duck_tape

On Monday night during the University of Oregon and Ohio State University game, Pittsburgh agency Bruner launched a real-time marketing effort which incorporated Vine, a miniature football field and a lot of Duck Tape brand duct tape.

Using the miniature football field crafted partially out of Duck Tape, and players and penalty flags crafted completely out of Duct tape, the agency re-enacted the game in real-time, filmed short videos and posted them to the brand’s Vine, Facebook  and Twitter pages.

The stunt made sense for the brand since it has relationships with both schools in that it provides OSU-branded red tape to Ohio and Oregon-branded green tape to the University of Oregon. And besides, all those college kids are all over Vine! And what college kid doesn’t need a good supply of Duck Tape in their dorm room?

All the copy for the tweets and Vines were written on the fly as the game progressed. Hashtags such as #CFPChampions, #OREvsOSU, #GoBucks and #BucksWin were used to give the effort legs.

In terms of results, the stunt garnered 95,000 loops on Vine, 75,000 impressions on Twitter and 255,000 impressions on Facebook.

Here’s the action on Facebook:

Post by Duck Tape.

Post by Duck Tape.

Post by Duck Tape.

 

Here’s a representative sample of the action on Vine:

 

The action also played out of Twitter with reposts of the Vines:

HE'S TAPELESS! There's a streaker on the field in Duck Tape Stadium. So much happening in this game. #OREvsOSU https://t.co/3CCxDkWD51

— Duck Brand (@theduckbrand) January 13, 2015


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Customer & Digital ExperienceMarketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.