Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick

Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick

It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do you live in? Here, mid-November means that marketers have unleashed their annual cavalcade of Christmas-themed commercials. Some of them are of the boring price-and-item variety. Some of them are Oscar-worthy masterpieces. And others still, […]

Steve Hall on November 17, 2014 at 1:15 pm | Reading time: 2 minutes

kate_spade_anna_kendrick

It’s the middle of November, and you know what that means: Thanksgiving is right around the corner.

No way! What world do you live in? Here, mid-November means that marketers have unleashed their annual cavalcade of Christmas-themed commercials.

Some of them are of the boring price-and-item variety. Some of them are Oscar-worthy masterpieces. And others still, like this interactive Kate Spade ad featuring Anna Kendrick locked out of her apartment after a shopping spree, take creative brilliance to a whole new level.

Kendrick, who was brilliant in last year’s Newcastle Super Bowl effort, does boredom like no one else. So, when we get to spend three minutes with her on the steps of her New York City apartment as she sings a rendition of “Good King Wenceslas” (among other things), the experience is blissful. Oh, and it’s interactive, too.

As you watch the video, entitled The Waiting Game, you can click on various items. Unlike many interactive videos of this variety, the video doesn’t stop playing and show you a product. Rather, it keeps playing and collects your click in a sidebar that can be accessed by clicking an icon in the lower right-hand corner.

Clicking that icon pauses the video, shows you a larger image of the product and, when you scroll down and click “shop now,” takes you to the product page for that item on the Kate Spade website.

Here’s the interactive version of the ad:

And here’s the YouTube version (not interactive):


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Will in-person events continue to be impacted as COVID constantly reinvents itself?
    Marketers say biggest challenge is getting cross-department alignment
    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.