Latin Singer Prince Royce & Verizon Wireless Create Live #LatinGrammy Music Track
The telecom player is sponsoring 48 hours of live music programming which will respond to user's tweets.
Spy on Any Website
During and leading up to the Latin Grammy broadcast, Verizon Wireless and Latin singer-songwriter Prince Royce will team to create the world’s first live-stream, 48-hour music track created in real time from tweets using the hashtag #LatinGrammy or #DroidTurbo.
The effort aims to highlight the 48-hour battery life of the Droid Turbo.
To create the soundtrack, Verizon Wireless will monitor social media conversations during the Latin Grammy broadcast and use selected tweets as lyrics for the soundtrack. The telecom player is using its @VerizonLatino Twitter account, which is focused on reaching Latino customers and prospects.
Here is how the promotion will roll out:
- Fans tweet about the Latin Grammys using #LatinGrammy or #DroidTurbo
- Verizon will monitor the conversation from a recording studio and select posts
- A singer takes the selected tweet and crafts a lyrical response
- @VerizonLatino tweets a response to the fan in a song with audio and video
- All song responses are added to an ongoing music track
- Fans can visit Turbo Soundtrack to hear the live streaming of the song that includes responses to their posts
While the phone’s battery does last 48 hours, every eight hours during the song, there will be a 15-minute “Turbo Remix” to highlight the device’s ability to get 8 hours of battery life from a single 15-minute charge.
Of his participation in the promotion, Royce said, I’m all about connecting with my fans so when Verizon came up with this cool new way to do so, I was all for it. I’m hoping they will enjoy it!”
This morning at 7:00 a.m. PST, the brand began collecting submissions and creating song lyrics on its @VerizonLatino Twitter account:
https://twitter.com/VerizonLatino/status/535135545064562688
https://twitter.com/VerizonLatino/status/535132449601097728
https://twitter.com/VerizonLatino/status/535128786459566080
https://twitter.com/VerizonLatino/status/535123619290959872
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
AI makes software easier to replicate. The vendors that last become part of how customers operate every day.
Read More
Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth.
Read More
As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking.
Read More
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
Read MoreRelated Articles
AI makes software easier to replicate. The vendors that last become part of how customers operate every day.
Read More
Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth.
Read More
As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking.
Read More
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
Read More