Outdoor Company To Post User-Generated #ThankfulThisHoliday Photos On Billboards

Digital billboards operated by Lamar Advertising are getting sentimental this year, thanks to the company's social media effort.

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While the promotional video for this Lamar Advertising #ThankfulThisHoliday campaign tips the cheesiness scale to precarious heights, the effort is admirable and festive.

The outdoor advertising company is offering everyone the opportunity to share its holiday cheer and gratitude on its billboards across America and Puerto Rico. Throughout December, anyone who tags a photo with #ThankfulThisHoliday on social media will have their photo considered for display on one of Lamar’s 750 digital billboards that appear in 144 markets.

Lamar expects the campaign to receive upwards of 17 million impressions each week throughout the month of December.

Once people snap photos, tag them with #ThankfulThisHoliday and the photos appear on the billboards, webcams will capture the photos on the billboards and they will appear in a #ThankfulThisHoliday photo album on the Lamar Advertising Facebook page.

Of the campaign, Lamar Advertising Director of Innovation and Strategy Ian Dallimore said:

The holidays are a time to share your gratitude with friends and family. Our digital capabilities enable us to share user-generated content directly from social media to our large format digital displays for the masses to see. We’re thrilled to be able to give people the opportunity to share their photos on our digital billboards.

One day after announcing the campaign on social media, the #ThankfulThisHoliday hashtag had over 107,000 total impressions on Facebook, Twitter and Instagram. We expect this campaign to generate a lot of buzz over the next month.

The campaign is getting great pick up on social media:

There are even brands hoping to leverage the promotion for a bit of free advertising:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Steve Hall
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Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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