Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with GDPR.
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Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology.
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and Charmin.
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent
Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page.
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games.
Tappx teams with Pixalate for industry-first OTT fraud solution
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by 2020.
ZypMedia teams with Telaria to bring OTT inventory to local advertisers
The company expects the move to stimulate local demand.
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds.
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
LiveRamp gives advertisers a way to target users across all of their CTV interactions
The platform has extended its identity resolution capabilities to include OTT and digital TV users.
IAB names direct-to-consumer brand to board seat for first time
The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements.
The MarTech Minute: Aprimo teams up with Episerver, R2.ai now available as an SaaS, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions.
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.
Why ARF thinks marketers should reconsider their personalization strategy
'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org.
Digital agencies are hiring, focusing on retention in 2019
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees.
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.
CBS packaging Super Bowl LIII digital stream spots with linear
The media company offered up digital inventory to national advertisers only.
The MarTech Minute: Freshworks’ messaging tools, new personalization for Instapage, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S. marketers
Though the action doesn't affect U.S. marketers directly, many see it as an important case to watch.
All advertisers can now buy Google’s 15-second non-skippable video ads
The ads were previously available only to advertisers who buy ads through Google Preferred and by reservation.
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.
The MarTech Minute: Former inMobi exec joins Motive, AgilOne’s new machine learning framework, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Consumers receptive to mobile ads while watching TV, before bed
Aki Technologies' survey also found a generational shift in how consumers pay attention to ads.
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.
How are marketers using IoT in 2019?
Tell us your IoT plans in our short poll; we'll share the answers in a future story.
Holiday shoppers spent record-breaking $126 billion online in 2018
Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of revenue.
RE/MAX rolls out new DIY video capability for agents
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at scale.
The MarTech Minute: Data Decisions gains speed, in-flight optimization from IRI, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
What is attribution modeling?
Everything you need to know about attribution, including its benefits and limitations.
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
How viewability expectations are evolving and what that means for marketers.
Quora advertisers can now retarget users who looked at specific questions
Question Retargeting campaigns run across the Quora platform.
The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
It’s post-holiday return season: How marketers can make the best of it
U.S. retail returns are expected to cost retailers $550 billion by 2020, with ecommerce leading the way.
MarTech Today: WaPo engineer unleashes epic tweetstorm, our ‘naughty and nice’ list, more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.
Alexa’s stellar holiday season bodes well for smart speakers, connected technology
Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017.
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions.