How are marketers using IoT in 2019?

Tell us your IoT plans in our short poll; we'll share the answers in a future story.

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There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are marketers leveraging the dramatic growth of these technologies in their marketing budgets and strategies?

With so many connected users, there’s a lot of opportunity to find new ways to connect and engage, as well as a wealth of valuable customer data to leverage.

But it’s unclear how IoT is registering in marketing departments.

We want to hear from you. Do you have an IoT strategy? Are you thinking about it for your business or for your clients? Take our quick poll below.


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Robin Kurzer
Contributor
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

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