Staff

Pamela Parker

About Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Pamela Parker's latest articles

Performance marketing

Reader Buy-In: Marketing Land’s Top 10 Retail Columns Of 2015

What was hot among online retail marketers visiting Marketing Land in 2015? Check out these great articles on mobile, analytics and more!

Pamela Parker | Dec 23, 2015 at 11:00 am ET

Performance marketing

Mobile Has Its Big E-Commerce Moment While Online Traffic & Conversions Hit Seasonal Highs

Mobile devices were the stars of the online shopping show on Thanksgiving, while Black Friday activity indicates many chose to stay home on the big day -- though that didn't stop them from making purchases.

Pamela Parker | Dec 1, 2015 at 3:54 pm ET

Customer experience

Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event

The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter's instant-win cards, which were recently introduced and not yet widely available.

Pamela Parker | Nov 30, 2015 at 1:24 pm ET

Marketing management

Volvo Owners In Sweden Can Get Holiday Shopping Delivered To Their Cars

In a move apparently designed to establish the brand's tech credentials, Volvo is touting a just-launched service it says will help take the hassle out of Christmas shopping.

Pamela Parker | Nov 24, 2015 at 2:45 pm ET

Performance marketing

E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week

According to aggregated ecommerce data, online shoppers are jumping right in and placing their orders.

Pamela Parker | Nov 24, 2015 at 12:56 pm ET

Performance marketing

E-Commerce Activity Climbing, While Electronics Top Non-Branded Search Terms

TVs, laptops and home decoration dominated online shoppers' minds as they browsed and bought in higher numbers last week.

Pamela Parker | Nov 17, 2015 at 1:15 pm ET

Customer experience

Virgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View And Campaign

In a campaign handled by agency Eleven Inc., the airline seeks to differentiate itself from other carriers by highlighting its stylish and modern aircraft interiors.

Pamela Parker | Nov 12, 2015 at 2:17 pm ET

Customer experience

In A Nod To Classic WKRP Scene, White Castle To Drop Turkey Sliders From Drones In Cincinnati

Turkey sliders can't fly any better than live turkeys, but the fast food player hopes its pre-Thanksgiving promotion has much better results than the one held by the fictional radio station.

Pamela Parker | Nov 11, 2015 at 2:20 pm ET

Performance marketing

Online Retail Traffic And Conversions Warmed Up Last Week

Aggregated statistics from ecommerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms.

Pamela Parker | Nov 11, 2015 at 11:53 am ET

Customer experience

Health Campaign Gets Sexy With Ashanti Video And Interactive Hashtag #DrinkUpAshanti

The Partnership for a Healthier America, along with Y&R and VML New York, aim to give the ultimate healthy drink the same marketing sizzle enjoyed by the sugary sort.

Pamela Parker | Nov 6, 2015 at 6:02 pm ET

Customer experience

Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort

The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the dinner table.

Pamela Parker | Nov 4, 2015 at 1:40 pm ET

Marketing management

Quiz: How Much Do You Know About The Latest In Digital Marketing?

Do you know about Google's new core technology? How about Twitter's latest ad unit? Test your knowledge about what's happened in the interactive marketing world in the past week and catch up on any developments you may have missed!

Pamela Parker | Oct 30, 2015 at 10:57 am ET

Customer experience

REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day.

Pamela Parker | Oct 29, 2015 at 1:18 pm ET

Customer experience

Toys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In October

The giant toy retailer, along with BBDO Worldwide, will advertise early, often and omnichannel to stay top of mind with holiday shoppers.

Pamela Parker | Oct 22, 2015 at 10:53 am ET

Customer experience

Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise

The Minnesota-based retailer displays -- and links to -- its Halloween decor in immersive interactive videos set in a haunted house.

Pamela Parker | Oct 20, 2015 at 12:00 pm ET

Customer experience

Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s Anniversary

With agencies Droga5 and Saatchi & Saatchi Los Angeles, Toyota taps into excitement about the occasion to promote its "futuristic" car.

Pamela Parker | Oct 15, 2015 at 6:12 pm ET

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Customer experience

At Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHouseParty

After reorganizing its marketing operation and selecting new agencies, Bacardi aims to recapture lost market share and make rum cool again.

Pamela Parker | Oct 15, 2015 at 11:23 am ET

Customer experience

Southwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency Campaign

The low-fare carrier hits its fee-charging competitors hard in its latest effort, which equates its own policies with transparency and honesty.

Pamela Parker | Oct 9, 2015 at 5:23 pm ET

Customer experience

Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pulled Pork Offerings

The fast food player and agency VML conceived of a unique way for viewers to interact with video creative.

Pamela Parker | Sep 23, 2015 at 3:00 pm ET

Customer experience

Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot

The carmaker pushes for online video views in the latest iteration of its #PowerOfDreams branding effort.

Pamela Parker | Sep 22, 2015 at 5:29 pm ET

Customer experience

Aarrrrr, Ahoy Matey! Pirate’s Booty Campaign Celebrates International Talk Like A Pirate Day

Pirate Brands gets into the spirit of the occasion, offering parents activities and encouraging pretend pirate play as it seeks to build its brand.

Pamela Parker | Sep 18, 2015 at 4:52 pm ET

Customer experience

Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video

The Mars candy brand takes a page from Coca-Cola by offering 21 different packaging choices related to it's "You're Not You When You're Hungry," campaign, with each wrapper representing a different "symptom" of hunger.

Pamela Parker | Sep 17, 2015 at 4:43 pm ET

Marketing operations (MOps)

Cutting Edge Tech And The Agency: Q&A With Benjamin Spiegel Of MMI Agency

How can agencies tap into technological innovation when the best developers want to work for start-ups or tech companies? We discuss this dilemma with the head of one mid-sized agency that's put an interesting solution in place.

Pamela Parker | Sep 17, 2015 at 11:10 am ET

Customer experience

Sci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing Tie-Up

The upcoming Matt Damon film gets the full geeky treatment from the software company, which has embedded marketing elements into a variety of its products.

Pamela Parker | Sep 16, 2015 at 10:38 am ET

Customer experience

Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos

The fledgling ecommerce site steps out with an attention-getting one-day real-time video-making effort, with the hope of intriguing customers and prospects with its humor and personality.

Pamela Parker | Sep 11, 2015 at 1:18 pm ET

Marketing management

Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base

The American arm of the Dutch brewer hopes the social media sampling effort gets its iconic green bottles in some new hands.

Pamela Parker | Sep 4, 2015 at 4:17 pm ET

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Customer experience

With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign

For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists.

Pamela Parker | Aug 28, 2015 at 5:03 pm ET

Customer experience

Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed

McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch.

Pamela Parker | Aug 27, 2015 at 12:46 pm ET

Customer experience

Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival

Brands like Organic Valley, Taste of Nature, Honest Tea and Amy's Kitchen are joining the OTA in saturating social media with organic information in September.

Pamela Parker | Aug 26, 2015 at 3:12 pm ET

Customer experience

Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED

The technology company seeks to elevate its brand via a year-long content marketing/native advertising partnership with WIRED.

Pamela Parker | Aug 25, 2015 at 12:15 pm ET

Customer experience

IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog

The Swedish furniture company promotes the release of its new catalog through lighthearted social efforts, urging customers to #GrabLifeByTheCatalogue.

Pamela Parker | Aug 24, 2015 at 9:00 am ET

Performance marketing

Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!

Marketing Land reporters and expert contributors will once again help ecommerce marketers make the absolute most of the crucial holiday shopping season.

Pamela Parker | Jul 15, 2015 at 2:16 pm ET

Digital transformation

Copie Editor Wantd, Applie Within

If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.

Pamela Parker | May 13, 2015 at 10:09 am ET

Marketing management

The Enmeshing Of Marketing & Product Development: Dispatch From SXSWi

Agency and brand experts at SXSWi explored the opportunities for marketers and product developers to work together from the conception of an idea to the finished product.

Pamela Parker | Mar 19, 2015 at 1:55 pm ET

Performance marketing

Live Blog: 2015 Super Bowl 49 Ads & Commercials

Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog, where digital advertising experts weighed in on the big-ticket ads during the Super Bowl, focusing especially on how brands are extending the value and conversation online. Here’s who participated: special guests Peter Shankman, consultant and author of […]

Pamela Parker | Feb 1, 2015 at 6:00 pm ET

Performance marketing

Preview: The Marketing Land #HashtagBowl Live Blog With Guest Digital Luminaries

Here's what you can expect when you tune in Sunday to our live coverage of the Super Bowl ads and more.

Pamela Parker | Jan 30, 2015 at 3:35 pm ET

Marketing management

Top 10 Columns From Marketing Land Contributors In 2014: The Most Popular Overall

What columns did readers find most useful and thought-provoking this year? Check out the top trafficked columns of 2014!

Pamela Parker | Dec 31, 2014 at 10:05 am ET

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Performance marketing

Online Browsing Remains Strong During Christmas Week, But Conversions Slow

Find out what consumers were up to this week via the latest Marketing Land Online Retail Sales Report.

Pamela Parker | Dec 30, 2014 at 12:07 pm ET

Performance marketing

The Most Popular Social Media Marketing Columns Of The Year

Neither Facebook nor Twitter appeared in the headlines of our top 10 columns in 2014. Check them out for tips that go beyond the top two networks!

Pamela Parker | Dec 30, 2014 at 11:06 am ET

Marketing technology

2014’s Top 10 Analytics & Marketing Columns On Marketing Land

An essential aspect of digital marketing is the ability to measure and analyze what's going on. Don't miss these top tips to set your programs up for success.

Pamela Parker | Dec 30, 2014 at 9:51 am ET