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The fundamentals of user experience, landing page optimization and buyer psychology will always be in style, though the details of how to achieve your goals may differ from year to year.
Digital marketers in 2015 grappled with making the right marketing technology decisions, and our top Marketing Technology columnists helped them all along the way.
What was hot among online retail marketers visiting Marketing Land in 2015? Check out these great articles on mobile, analytics and more!
Mobile devices were the stars of the online shopping show on Thanksgiving, while Black Friday activity indicates many chose to stay home on the big day -- though that didn't stop them from making purchases.
The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter's instant-win cards, which were recently introduced and not yet widely available.
In a move apparently designed to establish the brand's tech credentials, Volvo is touting a just-launched service it says will help take the hassle out of Christmas shopping.
According to aggregated ecommerce data, online shoppers are jumping right in and placing their orders.
TVs, laptops and home decoration dominated online shoppers' minds as they browsed and bought in higher numbers last week.
In a campaign handled by agency Eleven Inc., the airline seeks to differentiate itself from other carriers by highlighting its stylish and modern aircraft interiors.
Turkey sliders can't fly any better than live turkeys, but the fast food player hopes its pre-Thanksgiving promotion has much better results than the one held by the fictional radio station.
Aggregated statistics from ecommerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms.
The Partnership for a Healthier America, along with Y&R and VML New York, aim to give the ultimate healthy drink the same marketing sizzle enjoyed by the sugary sort.
The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the dinner table.
Do you know about Google's new core technology? How about Twitter's latest ad unit? Test your knowledge about what's happened in the interactive marketing world in the past week and catch up on any developments you may have missed!
The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day.
The giant toy retailer, along with BBDO Worldwide, will advertise early, often and omnichannel to stay top of mind with holiday shoppers.
The Minnesota-based retailer displays -- and links to -- its Halloween decor in immersive interactive videos set in a haunted house.
With agencies Droga5 and Saatchi & Saatchi Los Angeles, Toyota taps into excitement about the occasion to promote its "futuristic" car.
After reorganizing its marketing operation and selecting new agencies, Bacardi aims to recapture lost market share and make rum cool again.
The low-fare carrier hits its fee-charging competitors hard in its latest effort, which equates its own policies with transparency and honesty.
The fast food player and agency VML conceived of a unique way for viewers to interact with video creative.
The carmaker pushes for online video views in the latest iteration of its #PowerOfDreams branding effort.
Pirate Brands gets into the spirit of the occasion, offering parents activities and encouraging pretend pirate play as it seeks to build its brand.
The Mars candy brand takes a page from Coca-Cola by offering 21 different packaging choices related to it's "You're Not You When You're Hungry," campaign, with each wrapper representing a different "symptom" of hunger.
How can agencies tap into technological innovation when the best developers want to work for start-ups or tech companies? We discuss this dilemma with the head of one mid-sized agency that's put an interesting solution in place.
The upcoming Matt Damon film gets the full geeky treatment from the software company, which has embedded marketing elements into a variety of its products.
The fledgling ecommerce site steps out with an attention-getting one-day real-time video-making effort, with the hope of intriguing customers and prospects with its humor and personality.
The American arm of the Dutch brewer hopes the social media sampling effort gets its iconic green bottles in some new hands.
For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists.
McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch.
Brands like Organic Valley, Taste of Nature, Honest Tea and Amy's Kitchen are joining the OTA in saturating social media with organic information in September.
The technology company seeks to elevate its brand via a year-long content marketing/native advertising partnership with WIRED.
The Swedish furniture company promotes the release of its new catalog through lighthearted social efforts, urging customers to #GrabLifeByTheCatalogue.
Marketing Land reporters and expert contributors will once again help ecommerce marketers make the absolute most of the crucial holiday shopping season.
If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.
Agency and brand experts at SXSWi explored the opportunities for marketers and product developers to work together from the conception of an idea to the finished product.
Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog, where digital advertising experts weighed in on the big-ticket ads during the Super Bowl, focusing especially on how brands are extending the value and conversation online. Here’s who participated: special guests Peter Shankman, consultant and author of […]
Here's what you can expect when you tune in Sunday to our live coverage of the Super Bowl ads and more.
What columns did readers find most useful and thought-provoking this year? Check out the top trafficked columns of 2014!
Find out what consumers were up to this week via the latest Marketing Land Online Retail Sales Report.