Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!

Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!

Marketing Land reporters and expert contributors will once again help e-commerce marketers make the absolute most of the crucial holiday shopping season.

Pamela Parker on July 15, 2015 at 2:16 pm

holiday-retailer3-2015-ss-1920

The last of the record-setting winter snow finally melted in Boston yesterday, and there are still 163 online shopping days left before the official end of the holiday gift-buying season. But this is no time for a summer sigh of relief.

If you’re in the e-commerce business, you need to begin gearing up for the 2015 season, and we at Marketing Land are here to help with our Holiday Retailer section.

Yes, it’s Christmas in July on Marketing Land again this year, as we launch our annual coverage of the essential holiday e-commerce season. As you start putting the pieces into place to ensure that you have the most successful e-commerce season you’ve ever had, we’ll be here along the way, providing you a one-stop shop for news, expert opinion, how-to guides and actionable insights.

The stage is set for consumers to spend more of their retail dollars online in the 2015 holiday shopping season, as the percentage of spending that occurs online continues to increase, according to the U.S. Department of Commerce.

See that red line below? Those peaks are happening in the fourth quarter of every year, indicating perhaps that people prefer doing their holiday shopping online more than any other type of shopping. E-commerce reached 7.6 % of total quarterly retail sales during the fourth quarter of 2014, and it’s likely to be even higher this year.

quarterly-us-retail

Online marketing has significant influence beyond e-commerce purchases, too, as consumers are connecting to digital information from parking lots and retail locations using their mobile phones.

According to a survey from the National Retail Federation, search is a prime influence on people’s gift choices, while e-mail marketing, along with retailer and third-party websites, play key roles in helping consumers keep track of holiday promotions.

holiday-gift-inspiration-nrf

track-retail-promotions-sales-nrf

Unfortunately, you can’t count on past years’ plans to carry you through in 2015, because both consumer behavior and marketing technology are changing rapidly.

Shoppers are reliant on mobile devices more than ever before — both Amazon and Target reported that 60% of their holiday shopping traffic came from mobile devices last year. Meanwhile, the successful deployment of marketing innovations, such as Google’s “Buy Button” in AdWords or Pinterest’s Buyable Pins, may make the difference between the winners and losers this e-commerce season.

You can count on our Holiday Retailer section to keep you up to date with all of the new marketing product and technology news in the lead up to Q4, and the expert marketers writing for our Retail Column will offer insights and share their experiences. The best part? There’s still time to put these ideas and innovations into place before the season kicks off in earnest.

In that spirit, we’re launching Holiday Retailer with a fresh and up-to-date checklist for e-commerce marketers, put together by contributor David Rekuc. Be sure to check it out and come back often for continuing coverage!


New on MarTech

    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases
    Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
    3 ways to dominate with Google Auction Insights and search intelligence

About The Author

Pamela Parker
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.