The CMO who blew up her company’s website
Tired of the same old website redesign? Learn how one CMO moved past traditional layouts to build an AI-powered experience that drives real engagement.
Spy on Any Website
The core mission of many websites — to deliver information to visitors using text and images — rarely changes. Most website redesigns are just fresh coats of paint on 30-year-old frameworks.
Danika Wong, CMO of Satisfi Labs, broke that cycle by anchoring her brand’s entire digital presence in an AI-powered agentic experience.
We’re kicking off season three of Conversations with MarTech by exploring how to move past traditional text-and-image layouts to build a site that actually works as hard as your team does.
Episode guide
0:45: Meet Danika Wong & Satisfi Labs
2:01: What Danika did to her company’s website and why
4:30: How has the new site been received?
5:47: Are there new metrics for a chat-powered website?
8:00: Let’s talk about vertical-specific AI
9:50: How will we be viewing websites one year from now?
12:18: What’s next for agentic AI?
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MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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