Why isn’t there more creativity in B2B marketing?
The creator and cast of 'ROI: The Musical' join us to discuss why B2B marketing often lacks creativity.
Spy on Any Website
Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity?
Today, I’m talking to Jacob Sanders, the creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away from getting creative in their marketing.
Creativity is risky, it’s subjective and it can be terribly difficult to measure. And that’s part of the point behind an endeavor like “ROI: The Musical” — it would be challenging to measure the ROI of the musical itself.
Episode guide
1:55: Why make ROI: The Musical in the first place?
5:42: Why don’t companies get more creative in their marketing?
8:01: Is bureaucracy and personal preference holding back creativity?
12:10: What is the future of long-form, creative content?
Follow Conversations with MarTech on:
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
Don't take your start-up marketing advice from LinkedIn. We're talking to someone who's been there and done that.
Read More
You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it.
Read More
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
Read More
The noise on digital channels is driving marketers and their customers back to in-person events.
Read MoreRelated Articles
Don't take your start-up marketing advice from LinkedIn. We're talking to someone who's been there and done that.
Read More
You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it.
Read More
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
Read More
The noise on digital channels is driving marketers and their customers back to in-person events.
Read More