CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
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Mike Pastore's latest articles
Want to really understand marketing ops? Talk to this guy
Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription.
Demand gen leaders say they struggle with the same stubborn challenges
The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions.
How influencer marketing became an essential marketing channel
With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time.
Did Meta just launch a CDP with Signals Gateway?
If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an interesting time to enter that market for sure.
What is martech and marketing technology?
Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals. These professionals use martech tools to create, execute, manage, orchestrate and measure the performance of their online and offline marketing efforts, including content, campaigns and experiences. Today, it’s difficult to imagine marketing that isn’t powred by […]
Despite challenges, marketers say retail media is the channel of choice
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections.
What do C-level execs think of their GTM strategies?
Frank conversations with executives touched on risk and business acumen; things marketers probably don't think about very often.
9 features your marketing team needs in its project management tool
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases.
Take the 2025 State of Your Stack Survey
Time is running out to participate in our survey in collaboration with Scott Brinker of chiefmartec and MarketingOps.com.
Voice agents will change how you think about your brand and your website
You invest hours in images, design and color schemes. But what happens when customers explore your website without ever seeing it?
Marketing automation vendor Act-On acquired for $53 million
One of the oldest players in the MAP market sells to a Washington-based SPAC.
What can marketers learn from the Savannah Bananas?
If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt.
Optimization and personalization
6 ways marketers can use Clay to enrich data and build campaigns
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than a tool for cold emailers.
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
The marketing community reacts, as the clock runs out on TikTok (for now)
Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come.
CDP consolidation continues, as Rokt scoops up mParticle
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way.
5 principles for a smoother, more successful CDP deployment
A successful CDP deployment improves business outcomes. These five principles will help you get there.
The influencer marketing space kicks off 2025 with another acquisition
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies.
3 reports in GA4 that use analytics to eliminate customer friction
Learn how to build three reports in GA4 that will bring your customers' frustrations to light.
It’s time for a better approach to change management in marketing
Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.
Marketers discuss using AI beyond content creation
We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring?
Informa TechTarget emerges as a B2B data giant
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.
Marketers discuss what it takes to succeed with intent data
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.
Marketers discuss their first-party data strategies
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies.
DemandScience and Terminus merge, keeping data at the center of B2B marketing
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy.
What did marketers and marketing ops professionals learn in 2024?
From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their knowledge and grow.
Email marketers discuss the role of AI, iOS and the state of their channel
We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say.
What’s next for Google’s third-party cookie saga?
A conversation with Konrad Feldman, CEO and co-founder of Quantcast, about where the cookie saga goes from here.
This is what the ‘typical’ martech replacement looks like
It starts with managers looking for new features and ends three to six months later with a new tool for the team.
Making sense of the $3 billion market for B2B marketing data
How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers.
How to develop a customer marketing strategy from scratch with Google Gemini
Mining customer data for insights, and turning those insights into actions, is easier than ever before.
What’s the role of marketing in a crisis?
Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.
Semrush acquires Third Door Media, including MarTech
Leading SaaS platform Semrush acquired MarTech, MarTech Conference and all of our sibling publications.
What the LinkedIn debate over a HockeyStack report says about B2B marketing
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’
Does your marketing team have a martech problem or a data problem?
Two surveys show data is very much on the mind of marketers when they think about their martech stack.
What are marketers’ investment priorities as 2024 winds down?
We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey.
Salesforce goes down, while speculation and conspiracy theories go up
Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple.
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.