MarTech Live Replay: How DAM fits into marketing operations and the martech stack

Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say.

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MarTech Today Editorial Director Kim Davis recently spoke with Mark Davey, Founder and CEO of IQ Equity, creator of the Codified Consultant; and Paul Murphy, Digital Image Expert, UEFA (the Union of European Football Associations), about the place of DAM within marketing operations and the martech stack.

Watch the full session above.

Topics of discussion included what types of companies and brands need DAM, how DAM can power content creation and content marketing, the role of DAM in collaboration, especially in a remote work environment, whether AI is a practical alternative to manual content tagging, and whether or not Creative Ops is a real thing, and what’s the relationship with Marketing Ops. They also spoke about DAM solutions and how they integrate with the rest of your stack.

We at MarTech Today hope this series of live discussions will help everyone stay sharp and up to date on tactics and best practices. The episodes will also be available on demand. Check our past episodes here.

If you have an idea for a session or would like to join a panel, email [email protected] or fill out the pitch form here.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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Marketing Technology
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Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

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