Stop treating lead quality and volume as opposites
Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first.
Lead Generation
Marketing artificial intelligence (AI)
Customers want dialogue, and marketers cannot keep up
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough.
B2B marketers should stop punting on Super Bowl week
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year.