Essential Data Connectivity: IT Hacks for Your Martech Stack

With over 8,000 martech tools in Scott Brinker’s landscape, harnessing data for business can be a challenge. But there are some key ways you can maximize resources between marketing and IT teams to leverage insights for better marketing and business outcomes.

In this webinar you’ll learn how to:

• Build partnerships between Marketing and IT teams to manage martech tools
• Evaluate time and effort spent on analytics and reporting to find opportunities for efficiency
• Connect martech data to reporting tools for improved real-time insights

Register today for “Essential Data Connectivity: IT Hacks for Your Martech Stack,” presented by Progress Software.

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About The Author

Marketing Technology

Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.