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MarTech » Marketing Management » Replay: Experts make case for the importance of marketing operations

Replay: Experts make case for the importance of marketing operations

Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.

Marketing Technology on November 4, 2020 at 8:34 am

MarTech Today Editorial Director Kim Davis spoke with Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services, and Steve Petersen, Marketing Technologist at Western Governors University, about the place of marketing operations in today’s marketing teams, and the different roles that fall within marketing operations.

Topics of discussion included how marketing operations fits into marketing, how it’s emerging as a distinctive career path, the different skills required for the different roles within marketing operations, the importance of specialization and becoming a subject matter expert, and how successful marketing operations professionals bring order out of chaos.

Watch the replay above.

We at MarTech Today hope this series of live discussions will help everyone stay sharp and up to date on tactics and best practices. The episodes will also be available on demand.

Check our past episodes here.

If you have an idea for a session or would like to join a panel, email [email protected] or fill out the pitch form here.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Marketing Technology
Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

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