Replay: Experts make case for the importance of marketing operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.
MarTech Today Editorial Director Kim Davis spoke with Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services, and Steve Petersen, Marketing Technologist at Western Governors University, about the place of marketing operations in today’s marketing teams, and the different roles that fall within marketing operations.
Topics of discussion included how marketing operations fits into marketing, how it’s emerging as a distinctive career path, the different skills required for the different roles within marketing operations, the importance of specialization and becoming a subject matter expert, and how successful marketing operations professionals bring order out of chaos.
Watch the replay above.
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