Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
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Has your opinion about attending conferences changed? Take our survey
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know your thoughts on attending live person events through the end of this year.
Project management tools take center stage as distributed marketers crave ‘single source of truth’
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.
How user stories and design thinking can make us better martech buyers
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote.
Expert tips for hiring or recruiting marketers during coronavirus
It might be a great time to identify top-tier talent for your team.
Customer relationship management (CRM)
MarTech Minute: SugarCRM’s sweet ecosystem, AI platform helps laid-off pros
We can’t help but hear Scott Brinker’s voice talking about ecosystems and the second Golden Age of Martech when we see announcements like these.
MarTech Minute: Journey mapping, learning platforms, and why data skills matter
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. MAP MAKERS. Digital and mobile experience platform Airship has added a new feature to its Airship Journeys platform which uses AI to interpret data. It creates data […]
MarTech Minute: Survey Monkey rolls out market research platform
Also, ClouDhiti this week rolled out a suite of AI tools that it says gives smaller businesses opportunities to add some intelligence.
MarTech Minute: Of video ad viewability and chatbot security
Taboola has partnered with Moat by Oracle Data Cloud to give ad clients the ability to buy video impressions tied to outcomes such as viewability or video completion.
MarTech Minute: ANA creates CMO council to help marketers navigate COVID-19 upheaval
The Association of National Advertisers said it has formed a Coronavirus Coalition of CMOs from major brands like Target, CVS and more to lend its collective experience to help marketing shops deal with this disaster.
MarTech Minute: Slack + Teams? And more martech joins the fight
Overnight, communications platforms became perhaps the most crucial piece of martech as the world was sent home to work.
MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help out.
MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard
Tools like these, and there are many of them, all help marketers be more efficient.
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis
Can you imagine trying to completely transform your stack in the midst of a global crisis. Well, that’s what CDP company Exponea has done, and maybe they are onto something.
MarTech Minute: Airtable’s student release, Adobe’s uptime message
Smart spreadsheeting version available for students who find themselves participating in distance learning as the COVID-19 disaster shuts schools.
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
Help us chart Amazon’s growth as an advertising platform
Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
What martech challenges are keeping you up at night?
We're asking you to help us compile marketer's pain points into the mother of all lists.
Here’s what email marketers can learn from Morning Brew’s expansion
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week.
Why we updated MarTech Today’s newsletter (and why we think you’ll love it)
We've got one main goal: Deliver a great piece of content that helps you become better marketers.
Why we updated Marketing Land’s newsletter (and why we think you’ll love it)
We've got one main goal with our new daily brief: Deliver a great piece of content that helps you become better marketers.
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How Marketing Land is changing to support you better
We’re here to help digital marketers, and we take it very seriously.
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