Stay ahead of the curve with MarTech

You’re obviously well read, because you’re reading the MarTech newsletter. So I don’t need to remind you that the monster in “Frankenstein” is not Frankenstein. It’s Frankenstein’s monster. Dr. Frankenstein is the guy who created it. 

I mention this because of the trend of stitching together technologies to create personalization, automation and activation. 

What does a little Clay here, some Perplexity there and a dash of HubSpot get you? According to MarTech contributor Loren Shumate’s article on Frankenstein AI and its impact on GTM, it doesn’t bring clarity or strategy. 

Also, have you thought about what it’s going to look like when consumers deploy AI agents to do their shopping? MarTechBot has. 

Mike Pastore
Editorial Director

Marketing management

Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

When others doubt, criticize or question you, let them. It's not about giving up — it's about staying focused on what matters.

Email marketing

The most underrated B2B channel? Your newsletter

Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.

Marketing technology

Frankenstein AI and the collapse of the GTM playbook

Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.

MarTech intelligence reports

What happens when third-party data stops performing?

This report compares leading identity resolution platforms built to succeed where cookies, mobile IDs, and old tactics are failing.

MarTechBot

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

Event marketing

How to use AI to turn one event into a month of content

AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.

Video

Still managing video like it’s 2015?

Video has evolved—has your management strategy kept up? Discover why leading teams are replacing outdated tools with platforms built for scale, speed, and AI.

Marketing technology

An honest guide to smart martech modernization

Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.

Tool Tips Tuesday

Gain a competitive edge with the Keyword Rank Checker

Stay on top of your SEO game by tracking keyword positions, monitoring performance trends, and identifying new opportunities to boost visibility.

Pro tip: Watch for sudden shifts in rankings — early detection can give you the advantage you need to outperform competitors.

Start checking your keywords — it’s free!

What else we're reading

• Tools marketers use and tools they’re obsessed with
• Bad marketer? Or bad product? How do you know?
• Are you a sad Squidward marketer, or a happy SpongeBob?
• Marketers share automations they built that solved real-life problems
• How brand building leads to higher margins
• What’s the best way to generate leads on LinkedIn?

MarTech research

• Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms
• Call Analytics and Conversational Intelligence

What they're saying

• “In a world of shrinking budgets, rising pressure, and GenAI headlines, it’s easy for marketers to fall into the trap of chasing what everyone else is doing. But what if you flipped that? What if comparison became a tool — not a trigger? “ – Sarah C. Weiss in  Why Mel Robbins’ “Let Them” theory is the mindset marketers need now. 
• “You see these beautiful Notion dashboards, but behind them is duct tape and a Zapier key. The team doesn’t realize the limitations until LinkedIn bans their account or their enrichment pipeline floods the CRM with junk.” – Nick Zeckets in Frankenstein AI and the collapse of the GTM playbook.

From Search Engine Land