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Social analytics and monitoring company Bottlenose has been leading innovation in the social discovery space as of late. On the heels of last month’s enterprise Nerve Center solution, Bottlenose has announced the new free tool – Sonar Solo. Sonar Solo is a scaled down version of their previous Sonar product that has been rolled into […]
Last month ShopIgniter released their “Social Benchmark Report” that covered overall Facebook revenue & forecasting to in-depth post performance statistics. To pull these statistics they leveraged more than 2,000 posts with 2 billion impressions in Q1 & Q2, uncovering quite a good bit of data in the process. Some of the major stats revealed were: […]
As Twitter nears their IPO, the features keep on rolling in for marketers. A new setting for Twitter accounts will give marketers the ability to receive private messages from all Twitter users. This will be a boon for marketers who don’t want to address customer service issues, hot topics or sensitive material with a public […]
A powerful new Facebook Insights upgrade has arrived in an Admin Panel near you. The new Insights has a 6 tabbed approach that breaks up statistics into specific categories and uses simpler metrics. The updated Insights is available to all users and can be found under the Insights section of the admin panel. Here’s a […]
The battle between Facebook and Twitter for share of the “third screen” wages on. Today Facebook announced that they are beefing up their global battlefront with 10 major networks in 8 countries. Facebook will begin providing data on comments to networks around popular shows to help solidify their television integration overseas. The TV stations receiving […]
This past Sunday’s Breaking Bad series finale provided much more than a satisfying ending to loyal fans, it also highlighted the social race for TV integration. After the finale, both Twitter and Facebook rushed to talk about the overall number of updates around the beloved series in an effort to solidify themselves as a credible […]
Bottlenose swam onto the social discovery scene last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time enterprise product, Bottlenose Nerve Center. In the words of Bottlenose CEO, Nova Spivack, they want to lead the “real-time revolution.” Bottlenose has taken a unique place […]
As social logins continue to grow, the login space has gotten much more competitive. Janrain has released a study on social login usage and the results were rather surprising. Facebook has been, and still is, the leading social login service — it’s no longer a runaway leader in the space. Facebook had 54% of usage […]
A major upgrade has occurred for Facebook’s Graph Search – the ability to search posts and updates on top of the preexisting functionality. Users will be able to search posts by topic, location and time with the usual Graph Search modifiers. The results returned will soon include status updates, photo captions, check-ins and comments. This […]
It’s happened to everyone at one time or another. It might have been an ill-conceived auto-correct, an errant vowel, grammar goof, or maybe just an unpropitious update. Have no fear fellow Facebookers, the ability to update posts is now here to save the day. Right now, all Facebook posts can be edited on the web […]
Started back in September 2003, social bookmarking site Delicious (previously known as del.icio.us) is celebrating their 10th birthday. Oh, and the present for this joyous occasion is being delivered to Delicious users. A new faster, easier to use service that bring the focus back to bookmarking has launched. At the forefront of the changes is […]
Over the weekend the blogosphere was abuzz about a class action lawsuit brought against LinkedIn. The lawsuit claims that LinkedIn is improperly accessing user email information and sending unauthorized emails on their behalf to help with their overall growth strategy. The lawsuit claims that LinkedIn is actually “breaking into” user accounts: “The wrongful conduct by […]
Yesterday, social sharing and analytics tool Buffer announced a major milestone — one million users. Buffer has been at the forefront of social sharing innovation as they now integrate with all major social networks and have integrated with other popular services like FollowerWonk. Buffer got their start back in Fall of 2010 when Joel Gascoige […]
Rehtaeh Parsons was a 17-year-old Canadian woman that passed away due to complications of an attempted suicide on April 7th this year. She was allegedly raped by four boys then cyberbullied and harassed up until her suicide attempt. The silver lining of the occurrence is that in passing she helped to change Canadian law for […]
Over the past few years, using image posts has paid off for brands within the News Feed. The large image post and the link in the text would boost engagement more so than a simple link share in many cases. However, the tables may have turned back to link shares. Earlier this year, Facebook boosted […]
Tumblr has been making quite a few tactical maneuvers since being purchased by Yahoo! in May. Today they’ve solidified a deal with DataShift, a data analysis & analytics company. DataSift users will now have access to the full Tumblr firehose of 5.5 billion global interactions. Marketers will be able to use this Thumblr data to […]
Twitter’s Android app has been steadily improving over the past year, getting a cleaner UI and more features. According to The Verge, the Android app is getting a new set of duds. The new look is a lighter, crisper version of the Twitter app and will be available for beta testing now. Gone are dark […]
Today Google+ Hangouts On Air relieved some impressive updates that will help fuel interaction and interactivity. The new feature has been dubbed the lengthy “Live Q&A for Hangouts On Air ” moniker and allows the presenter to view and answer questions in a format that allows others to follow along. Presenters will now be able […]
Last Spring, the launch of Facebook’s Promoted Posts launched, garnering mixed reviews from brands. Since launch, some speculation has been swirling that paying for promotion might hinder the organic reach of a brand. he thought process is that a promoted post that is lower in quality that may not be regularly shown to that user, […]
Today at TechCrunch Disrupt, two major enhancements were announced for Google+ that are geared toward bolstering sharing and making authorship attribution easy. The one commonality between the two updates? They work outside of Google+, one change affects webmasters and the other can been seen within the Search Engine Results Pages. Embedded Posts On the heels […]
If you were a resident of the birdwatching mecca of Christmas Island, a “booby” would mean one thing – a bird. The Booby is a seabird that hunts by diving into the water and catching sea life. However when the Christmas Island Tourism Association began running Facebook ads for the upcoming ‘Bird’n’Nature Week’ ads they […]
Early this summer, Facebook released hashtag support for users and brands that wanted to be “part of a larger discussion.” According to Edgerank Checker, a Facebook optimization company, hashtags not only fail to be part of the larger conversation, but that they also may hinder engagement and reach, #uhoh. Over 500 pages were tracked with […]
Last month Topsy, a social search and analytics company, bolstered their service to allow for users to search all Tweets since July 2010. Today, Topsy has announced that they have indexed every Tweet since the beginning of Twitter. The first Tweet was recorded back in Spring of 2006 by Twitter co-founder Jack Dorsey and everything […]
If there is one thing as popular as narwhals or bacon on Reddit, it is the community rallying around those trying to infiltrate their system. As we’ve previously reported, Reddit does not like people who spam or who try to synthetically inflate their own articles. People haven’t learned this yet and over the past few […]
Early this Spring, Twitter tested a lead-generation tool for advertisers. A few months after the announcement, select advertisers were given access to the lead gen card ad units.. Today, all advertisers will have access to the Lead Generation Card product. In addition to opening to all advertisers, Twitter is also souping up the capabilities of […]
According to a group of Italian security researchers those spammy links you see posted on Facebook are not only annoying but also profitable. Quite profitable. In a piece by The Guardian, Italian researchers Andrea Stroppa and Carlo De Micheli calculated that these 3rd party scam sites being promoted by these Facebook links are earning $200 million […]
With the fragmentation of the video market, it’s become harder to keep tabs on what network people/brands are leveraging. PopShorts is launching today for the purpose of bringing together popular Vine and Instagram videos into one location According to PopShorts themselves this service is essentially “a ‘Hot or Not’ for Vine and Instagram videos.” Users […]
While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the […]
The first official instance of Google’s new video help service, Helpouts, has been released. Helpouts will allow for users to pay for a specific time frame of video consulting from willing Helpout helpers. While it is just a simple landing page with the opportunity for users to sign-up for a registration, it’s the images included […]
If you are an Instagram app or product developer we sincerely hope your brand name doesn’t closely mimic the Instagram name. According to Techcrunch, Instagram has begun sending emails that request developers change their names “within a reasonable period.” Recent updates to the Instagram Brand Guidelines include: Use “Instagram,” “IG”, “Insta” or “Gram” in your […]
A nifty new feature has been released today for Google+, the integration of Google Translate onto Google+ posts and comments. This new feature will allow users who are viewing content different from their language preferences to translate the content. Google+ users will view a “translate” button underneath content that has been posted in a foreign […]
As of today, LinkedIn will no longer simply be about professionals. It will now cover the full path from student, to college to their post-degree careers. LinkedIn has launched new University pages and an Education section geared to helping students find colleges, view majors, and peak at alumni professions. These new university pages will help […]
Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks at WiseMetrics, a Facebook Analytics provider, performed a study that analyzed engagement levels by hour for Facebook updates. The study found that 75% of engagement occurs within the first 5 […]
It turns out that social media users may act more herd-like than you may think. The American Association for the Advancement of Science performed a study on the effects of prior social votes on current user behavior. The study shows that preexisting votes have a profound effect on the content’s overall social performance. The test […]
YouTube Founders Chad Hurley and Steve Chen are at it again. This time the duo’s company, AVOS, has built a video creation app that allows users to quickly and easily record video. The name of the app is MixBit and it is launching today for iOS. According to the NYTimes, MixBit has many of the […]
Today, leading social search and analytics site, Topsy, is gaining some (free) major upgrades that will make marketers giddy. Topsy will now be offering access to exact statistics around any search term/phrase including sentiment analysis. Previously, this data was listed on Topsy for “significant Tweets” only, but moving forward, users will be able to view […]
Like setting up anonymous Twitter accounts to spew 140 characters of hatred, abuse and threats? Well, Twitter may soon shut you down as part of their commitment to users in light of recent journalist threats. Three female journalists had recently been the subject of bomb threats in the UK, with two receiving threats of rape. […]
As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking […]
The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their own brand, and today they’ll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook’s Insights product with stats, competitors, profiling and demographics. [youtube]https://www.youtube.com/watch?v=CmQS5GLer-8[/youtube] […]
Looking to set your social media update schedule for the day? How about for the week .. or month, even? Well, Buffer has kept on top of innovation with a beta tool called “Bulk Buffer.” Instead of hand selecting updates for your Buffer account, this lets users upload a text file for bulk updates. Users […]