For most marketers reading this, no explanation is necessary for social media. But what about everyone else? Relax, it’s now covered. If you are new to social media, Moz, a marketing tools provider & marketing community, has created a new “Beginner’s Guide to Social Media” that is chock full of stellar information and jaw dropping […]
Last month, Reddit posted fantastic end-of-year numbers that showed explosive growth. In 2013, the social aggregation site ended with 56 billion pageviews, 731 million unique visitors. and 6.7 billion total votes cast. These numbers were up 51% to 82% of 2012’s numbers. Impressive, right? Well, one company doesn’t think so. Shareaholic, a discovery and sharing […]
The immensely popular social scheduling tool, Buffer, has just announced some serious upgrades to their suite of analytics services for their “Buffer for Business” tool. Buffer has risen to popularity by providing simple scheduling tools and widgets, most of which are offered at no cost. In summer of 2012, Buffer beefed up its service with […]
A Salem man who had a restraining order against him may have circled himself direct to jail, thanks to a Google+ invitation. According to The Salem News, the accused man, Thomas Gagnon, had an active restraining order against him that prohibited him from contacting his ex-girlfriend. The Google+ invite was printed out by the ex, taken to […]
Last year, Facebook launched their “Facebook Wifi” program that allows business owners to offer free wi-fi to customers if they check-in to the location on Facebook. This allows users to skip Wi-Fi codes and simply use the check-in as currency for the connection. Yesterday, Facebook teamed up with NETGEAR to offer their lowest priced Facebook Wi-Fi […]
A leaked Facebook magazine was obtained by TechCrunch that touches on first ever breakdown of international mobile use. The verdict? Facebook’s mobile adoption is quite healthy with most countries up over the 50% mark of total mobile users. Previous reports clumped this data by region, but this glimpse shows the breakdown across 7 countries. The […]
Twitter’s Alert feature is becoming much more robust. Launched back in September, the goal of Twitter Alerts is to provide pertinent information in times of crisis. Users can subscribe to alerts from a specific handle, and alerts will be sent directly to their phone. Today both iOS and Android apps now give users the option […]
Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding value to each service. Before the integration, the two tools fulfilled two very important (yet different) social needs. Since inception Buffer has excelled at publishing and scheduling across a variety of social accounts. […]
Next time you check your News Feed you may notice some additional movement thanks to a new ad format. As speculated, Facebook has officially announced the ad test that allows advertisers to purchase clips that will auto-play (without sound) directly in your feed. If you like what you see, you’ll have the option to click […]
Much like rival Facebook, Twitter has been overly active since their November IPO. Over the past week many rumors, tests and trials have been uncovered so we’ve compiled a roundup of the top confirmed Twitter tests, reports and rumors over the past few days. Rumor: Edit Feature For Tweets In The Works Ever wish you […]
Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post. The functionality will show a “Donate Now” button on the top of Facebook Pages and next to the […]
Yesterday, Twitter was in an uproar over tweaks to the block system due to system changes. Today, Twitter should be back in users’ good graces as they’ve quickly rescinded the functionality. The change to the blocking system allowed those users who’ve been blocked to view Tweets from the Blocker. Before this initial change, users weren’t […]
As previously rumored, a new personalized messaging capability has landed on Instagram. Dubbed ‘Instagram Direct,’ the service allows users to share content with specific users (or groups of users) for private conversations. This feature will help Instagram become a more well rounded social network that groups of friends can use and will stop the need […]
Microsoft Research FUSE Labs’s social experience, ‘Socl,’ is now available on a smart phone near you. Socl has been a flop of a social network that was announced 2 years ago (then geared toward students) and officially released last May. The network features video parties, search sharing and link/content distribution. The Socl mobile app now […]
Today the official Twitter apps received an upgrade with additional features that make the service more powerful. Both iOS and Android users will now have the ability to send photos directly to users in a direct message and can also quickly scan back and forth between timelines with the swipe of a finger. Direct Message […]
Last month, Facebook surgically removed the thumb from the “Like” and “Share” buttons in a complete aesthetic overhaul. The goal was to spur the sharing of content thereby increasing social engagement. Today, Shareaholic, a discovery and sharing platform that helps sites promote content, produced evidence that not only is Facebook sharing, in fact, up, but […]
Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for ecommerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading […]
Launched this summer, Facebook for Business aimed to provide businesses information on all potential marketing solutions featuring guides, success stories and tutorials. The initial launch was rolled out to only the North American region. As of today, Facebook for Business is a global resource. The new languages that are supported are: Brazilian Portuguese European Spanish […]
It’s been no secret that Facebook’s Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted this, until now. A new Facebook blog post specifically addresses the decline of organic distribution. Brands and marketers like Mark Cuban, owner of the Dallas Mavericks, have felt the burden of the restricted […]
By now we know that this year’s Cyber Monday was a hit with digital sales showing an 18 percent growth from last year. A new study from piqora.com shows that Pinterest helped drive online sales as revenue on Cyber Monday was up 3.6x from the previous 30 days. Piqora analyzed 400 brands on Pinterest in this […]
Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality news and articles. While the related articles piece and comment highlighting may have garnered the most attention in the update, they weren’t the most important change. The biggest element of the announcement for marketers is […]
Early last week rumors cropped up about a new private messaging feature that Instagram was working on. Heading into the weekend Techcrunch uncovered a list of instagram.com email addresses that were delivered to an unnamed ecommerce company that purchased an aggregated list. As you may remember, in 2010 when Facebook relaunched their message system, it […]
On the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to help show brands how to interact on SnapChat. The contestants simply entered their idea on how brands could interact with the user base of the temporary image/video platform. Overall the contest paid […]
This weekend, Google updated the Google+ iOS app that allows for full resolution backups of all photos and videos as well as a “Latitude-esque” location sharing feature. While the update 4.6.0 is for iOS, the full res backups are for iOS7 only (which does require adequate cloud storage space). The location sharing feature allows users […]
All of us marketers rejoiced when post scheduling was announced over a year and a half ago. The interface, however, was very clunky, taking 12 steps for a page to actually schedule a post. Today, Facebook has announced a more streamlined product that now only requires 4 steps (and looks a heck of a lot […]
Social media has become one of the best sources for staying in the know with what’s going on in the world. A new study by Pew Research shows which networks are used for the most news intake as well as percentages and demographics of each. While all major social networks have some news consumption, the […]
Just one week after going public, Twitter is making major ad moves. Now according all small and medium enterprises can leverage the self-serve platform to purchase ads on the social network. Previously advertisers were required to have a working relationship with Twitter, this change will open the floodgates for all advertisers. In addition to the […]
By now we know that Google is no stranger to testing new cover photos sizes for Google+. Today a new version has arrived with the goal of displaying the full image (not just a preview) while displaying user/page info at the same time. Googler Karthik Nagaraj announced the update on Google+ and also explained that […]
Like the functionality of Google+ communities, but don’t want to expose your content shared to the world? Well now Google’s got a solution for you: Restricted Google+ communities. Companies will now have the ability to create invite only communities or restricted communities that are open to those with email addresses specific to a domain name. […]
Turns out that the Facebook ‘Like’ that we’ve grown to love just might not be descriptive enough. The like is binary data that indicates whether or not a user is a fan, or not, but not much else. TechCrunch spotted the usage of star ratings (5 possible) on desktop versions for some pages. This isn’t […]
Last week, to the chagrin of many users, the first Instagram ad began appearing in the feed. This flagship Michael Kors ad was analyzed in-depth by nitrogr.am which uncovered the following findings. It should first be noted that the graphic of overall Likes looks identical to other social ads. Typically, brands leverage their own organic […]
On Wednesday’s earnings call, Facebook reported revenue of $2.02 billion, noting that mobile is now generating half of Ad revenue and that mobile daily active users were on the rise. One notable negative item that cropped up on the call was that there was a “decrease in daily users specifically among younger teens.” This caused […]
Today, we officially bid adieu to the ad-free Instagram feed. From here on out, Instagram will run official ads that will display content to users — no follow required. The first Instagram ad can be seen below and is a photo from Michael Kors promoting their “Timeless” Collection: Other advertisers that we’ll soon see include […]
Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured. A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption […]
Fourteen months after the initial appearance of Google+ vanity URLs have been launched to a wider audience, but according to the terms of use they may just cost you in the future. If you or your brand is eligible for a custom URL, you’ll receive a email allowing you to claim the URL. The subject […]
It’s official. If you are a connected adult and you don’t post original photos online, you are now in the minority. A new report by Pew Internet shows that 54% of online adults share original photo content online. This number jumped 8% from the 46% of users that shared original “created” content in 2012. The […]
Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they “ever” get news on the social networking site. Those adults […]
Turns out Instagram isn’t just for Tweens who like fuzzy filters. The marketing technology company Unruly released a report today that analyzed the top 1,000 most shared Instagram videos. Surprisingly 40% of the videos came directly from brands. Of all brands, the most shared was MTV, with 84 videos in the top 1,000. MTV’s Instagram […]
Pop and Twitter sensation Katy Perry gave an interview with USA Today in which she advises readers on how to “tame the social media dragon” — slang for how to succeed on Twitter. In the article she dishes out a half dozen tips that helped her gain 45 million Twitter followers. Some of the sage […]
Finally, Facebook will now allow iOS users to fight back against auto-correct. The newest Facebook iOS update (6.6) will now allow iOS users to modify their posts and comments within the Facebook app. Users will also have the ability to view all changes that were made within the app — and issue that was a […]