The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
On the hunt for something new? Check out who's hiring in martech this week.
Chris Wood | May 3, 2024 at 11:03 am ETThis week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
Chris Wood | May 2, 2024 at 3:03 pm ETMarketing artificial intelligence (AI)
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.
Chris Wood | May 1, 2024 at 10:16 am ETWendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.
Chris Wood | Apr 29, 2024 at 10:10 am ETIAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.
Chris Wood | Apr 25, 2024 at 2:07 pm ETThe company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.
Chris Wood | Apr 23, 2024 at 2:21 pm ETMastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.
Chris Wood | Apr 18, 2024 at 2:21 pm ETU.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report.
Chris Wood | Apr 16, 2024 at 1:25 pm ETNew offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology.
Chris Wood | Apr 9, 2024 at 12:37 pm ETThe new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
Chris Wood | Apr 5, 2024 at 11:07 am ETLinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Chris Wood | Apr 4, 2024 at 12:26 pm ETNatalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development.
Chris Wood | Apr 3, 2024 at 1:54 pm ETIAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy.
Chris Wood | Apr 2, 2024 at 2:42 pm ETAs the gaming industry matures, there are new ways for marketers to reach gamers where they are.
Chris Wood | Apr 1, 2024 at 1:41 pm ETIAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets.
Chris Wood | Mar 27, 2024 at 1:33 pm ETThe family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data.
Chris Wood | Mar 21, 2024 at 2:18 pm ETMarketing artificial intelligence (AI)
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
Chris Wood | Mar 19, 2024 at 12:00 pm ETCanva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
Chris Wood | Mar 12, 2024 at 1:52 pm ETAs November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news.
Chris Wood | Mar 8, 2024 at 2:21 pm ETMarketing artificial intelligence (AI)
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study.
Chris Wood | Mar 6, 2024 at 11:04 am ETMarketing artificial intelligence (AI)
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities.
Chris Wood | Mar 1, 2024 at 11:23 am ETMarketing artificial intelligence (AI)
The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels.
Chris Wood | Feb 27, 2024 at 12:58 pm ETNearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found.
Chris Wood | Feb 22, 2024 at 10:13 am ETB2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.
Chris Wood | Feb 20, 2024 at 2:23 pm ETTD Bank rolls out a new sonic identity aiming to communicate consistent brand values and messages at every touchpoint.
Chris Wood | Feb 14, 2024 at 11:03 am ETWho the winners were during the Big Game — on streaming, social media and audience engagement.
Chris Wood | Feb 13, 2024 at 2:27 pm ETMarketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers.
Chris Wood | Feb 8, 2024 at 2:16 pm ETGreg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Chris Wood | Feb 7, 2024 at 1:46 pm ETSuper Bowl LVIII kicks off Sunday. Here are this year’s trends, including big brand nostalgia, more streaming options and more Taylor Swift Effect.
Chris Wood | Feb 6, 2024 at 2:56 pm ETThe IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space.
Chris Wood | Feb 1, 2024 at 12:58 pm ETSocial listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care.
Chris Wood | Jan 26, 2024 at 3:01 pm ETThe independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays.
Chris Wood | Jan 23, 2024 at 2:30 pm ETThe global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast.
Chris Wood | Jan 23, 2024 at 10:02 am ETSalesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.
Chris Wood | Jan 17, 2024 at 2:55 pm ETA new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns.
Chris Wood | Jan 16, 2024 at 2:07 pm ETHere’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape.
Chris Wood | Jan 11, 2024 at 2:50 pm ETMilton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
Chris Wood | Jan 10, 2024 at 1:25 pm ETResearch, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience.
Chris Wood | Jan 9, 2024 at 12:30 pm ETAdvertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies.
Chris Wood | Jan 5, 2024 at 11:27 am ETAre consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.
Chris Wood | Jan 3, 2024 at 11:58 am ET