MarTech » Digital Transformation » MarTech Today: How marketers are using IoT, Truth in Measurement launches to create ad measurement standards and more

MarTech Today: How marketers are using IoT, Truth in Measurement launches to create ad measurement standards and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How are marketers using IoT in 2019? Jan 16, 2019 by Robin Kurzer Tell us your IoT plans in our short poll; we’ll share the answers in a future story. Truth […]

Barry Levine on January 17, 2019 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

How are marketers using IoT in 2019?
Jan 16, 2019 by Robin Kurzer
Tell us your IoT plans in our short poll; we’ll share the answers in a future story.
Truth in Measurement launches to create standards for sharing ad measurement data
Jan 16, 2019 by Barry Levine
Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens.

From Marketing Land:

Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Jan 16, 2019 by Greg Sterling
Notification opt-in and engagement rates are growing according to internal company data.

From Around The Web:

Facebook Algorithms and Personal Data, Pew Research Center
How AI Improves Customer Lifetime Value and Makes It a Primary KPI, Marketo
7 Kinds Of Predictive Analytics For Customer Experience, www.forbes.com
As Auto Makers Embrace AI, CIOs Become Team Players – WSJ, www.wsj.com
How Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires the Best Talent – Adweek, www.adweek.com

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.