MarTech » Digital transformation » MarTech Today: Google slapped with French GDPR fine, a new report on B2B digital transformation and making content more accessible to the visually impaired

MarTech Today: Google slapped with French GDPR fine, a new report on B2B digital transformation and making content more accessible to the visually impaired

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google slapped with $56.8 million fine for GDPR consent violations Jan 21, 2019 by Greg Sterling The French privacy regulator said Google did not prominently disclose required information to users or validly […]

By Barry Levine

Published on January 22, 2019 • Last updated on December 30, 2021 • 2 minutes read

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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

Google slapped with $56.8 million fine for GDPR consent violations
Jan 21, 2019 by Greg Sterling
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad targeting.
The MarTech Minute: Former inMobi exec joins Motive, AgilOne’s new machine learning framework, more
Jan 18, 2019 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
New report: B2B digital transformation is more focused on customers than on efficiency
Jan 18, 2019 by Barry Levine
A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.

From Marketing Land:

How to make your content more accessible to the visually impaired
Jan 18, 2019 by Christi Olson
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.

From Around The Web:

Hacked Instagram Influencers Rely on White-Hat Hackers to Get Their Accounts Back, Motherboard
In-Housing Can Give Creative The Data It Needs To Thrive, AdExchanger
Top 10 most popular software development tools, Software Testing News
4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions), Forbes
Researchers use Samsung data and AI to predict mobile game churn, VentureBeat

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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