MarTech Today: Google slapped with French GDPR fine, a new report on B2B digital transformation and making content more accessible to the visually impaired

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Google slapped with $56.8 million fine for GDPR consent violations
  Jan 21, 2019 by Greg Sterling
  The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad targeting.
• The MarTech Minute: Former inMobi exec joins Motive, AgilOne’s new machine learning framework, more
  Jan 18, 2019 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• New report: B2B digital transformation is more focused on customers than on efficiency
  Jan 18, 2019 by Barry Levine
  A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.

From Marketing Land:

• How to make your content more accessible to the visually impaired
  Jan 18, 2019 by Christi Olson
  Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.

From Around The Web:

• Hacked Instagram Influencers Rely on White-Hat Hackers to Get Their Accounts Back, Motherboard
• In-Housing Can Give Creative The Data It Needs To Thrive, AdExchanger
• Top 10 most popular software development tools, Software Testing News
• 4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions), Forbes
• Researchers use Samsung data and AI to predict mobile game churn, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.