MarTech Today: Viewability expectations, Square’s new in-app payments mobile SDK and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
  Jan 10, 2019 by Robin Kurzer
  How viewability expectations are evolving and what that means for marketers.
• Square rolls out in-app payments mobile SDK
  Jan 10, 2019 by Greg Sterling
  Company says it’s now the only ‘first party omni-channel payments platform’ for in-store, online and in-app.

From Marketing Land:

• 10 reasons you need to attend SMX West
  Jan 10, 2019 by Marketing Land
  For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more.
• The state of local SEO — get industry insights for 2019
  Jan 9, 2019 by Digital Marketing Depot
  Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today’s marketers need both the big picture — relating to customers in the real world — as well as little details like questions submitted on a Google Knowledge Panel.

From Around The Web:

• What If Nielsen Disappeared?, AdExchanger
• Using artificial intelligence to surprise your customers, CMO.com
• How Ad-Tech Is Fighting Bot Fraud to Make Social Media Marketing as Safe as Media Content, Ad Week
• How to drive shorter development release cycles, InfoWorld

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.