MarTech Today: Clik adds CrunchBot, Chrome API may disable most ad blockers and Cision acquires TrendKite
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on January 24, 2019 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- BI provider Qlik buys Crunch Data and its bot
Jan 23, 2019 by Barry Levine
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of data. - 7 inspiring B2B marketing campaigns
Jan 23, 2019 by Digital Marketing Depot
The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand. But sometimes we get stuck in a bit of a rut, and it’s hard to stay […] - 12 martech stack infographics to inspire you to enter this year’s Stackies
Jan 23, 2019 by Pamela Parker
Join the celebration of visualizations that illustrate companies’ martech stacks. Get inspiration for your entry right here. - Law under which Google got $56.8 million fine isn’t solely a ‘European problem,’ say U.S. marketers
Jan 23, 2019 by Robin Kurzer
Though the action doesn’t affect U.S. marketers directly, many see it as an important case to watch. - Google Chrome API changes may disable most ad blockers
Jan 23, 2019 by Greg Sterling
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google’s motives. - Cision acquires public relations platform TrendKite for $225 million
Jan 23, 2019 by Amy Gesenhues
TrendKite, a digital PR platform that uses AI and analytics to measure earned media opportunities, will continue to be offered as a stand-alone application.
From Marketing Land:
- Choosing a marketing automation platform
Jan 23, 2019 by Digital Marketing Depot
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.
From Around The Web:
- Making Pages More Transparent and Accountable, Facebook Newsroom
- Adobe Acquires Allegorithmic For AR/VR Creative Cloud, uploadvr.com
- Datorama Unveils New Campaign And Analytics Tools For Salesforce Cloud | AdExchanger, adexchanger.com
- How Martech Is Shifting the Sales and Marketing Relationship, www.cmswire.com
- Microsoft pivots away from Cortana as a stand-alone voice assistant – Business Insider, www.businessinsider.com
- Personalization reforms retail industry: Maximizing in-store digital experiences | Commentary | Retail Customer Experience, www.retailcustomerexperience.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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