MarTech Today: The coming battle between ABM and marketing automation tools, MoPub partners to fight in-app ad fraud and the MarTech conference agenda
Dig deeper into Account-based marketing (ABM) What is account-based marketing or ABM and why are B2B marketers so bullish on it? Learnings from MarTech Webinar Speaker on ABM Buying group marketing: The next evolution of ABM Drive growth with account-based marketing Account-based marketing strategy 24 questions to ask ABM vendors before signing the contract Here’s […]
Barry Levine on January 9, 2019 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- The coming battle between ABM and marketing automation tools
Jan 8, 2019 by Barry Levine
Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for marketers. - MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
Jan 8, 2019 by Amy Gesenhues
The third-party integrations are aimed at eliminating invalid traffic on the mobile app exchange.
From Marketing Land:
- The MarTech agenda is live. See what’s in store & join us in San Jose!
Jan 8, 2019 by Scott Brinker
Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.
From Around The Web:
- 5 Critical Elements of a Successful Website, Marketo
- 6 Key Components of Product Videos, Practical Ecommerce
- How Will Blockchain Impact Digital Marketing? Business.com
- Merging DevOps and Marketing to Uplift businesses, CIO Review
- Has Your Martech Stack Become “Usefuless”? MarTech Advisor
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.