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US privacy laws are constantly evolving, and staying compliant with opt-out requirements can feel overwhelming. But with the right approach, managing consent preferences can be simple and even enhance your marketing efforts. This eBook will show you how to navigate opt-out regulations with ease. Insights include: Download this guide and turn opt-out compliance into an […]
Marketing has been a roller-coaster ride these past few years, marked by chaos and unpredictability — especially when it comes to data-driven strategies. In 2025, brands need to rethink how they connect with audiences if they want to thrive. The 2025 Audience Strategy Guide breaks down seven essential steps marketers must take to adapt to […]
In 2025, agencies face more pressure than ever to launch high-impact campaigns, maximize ROI, and manage clients efficiently—all while keeping billable hours in check. Unbounce was built for agencies, offering a seamless way to create and optimize campaigns without developer support. With a drag-and-drop builder, A/B testing, AI-powered traffic optimization, and dynamic text replacement, teams […]
More content. More relevance. More speed. More impact. Today’s marketers often find themselves juggling competing—and equally urgent—priorities. Consumers expect personally relevant, emotionally attuned and useful content that meets them where they are. Businesses need content that engages new leads, drives new revenues and cements long-term loyalty. Marketing leaders recognize these expectations likely can’t be met […]
Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients. Based on 57 million conversions and 41,000 landing pages, it sets benchmarks for nine industries including financial services, healthcare, and education. This data helps agencies pinpoint what works, refine campaigns, and drive higher conversions. Whether […]
Unlock the true potential of your Customer Data Platform (CDP) by integrating a consent management solution that safeguards privacy, builds trust, and maximizes customer insights. Download this eBook to elevate your CDP strategy and create meaningful, compliant customer experiences.
Connected TV (CTV) may rely on television screens to serve advertisements, but in practice, it’s a powerful performance channel akin to paid search and paid social. With CTV advertising, brands get both a high level of control over their campaigns and, as a result, access to loads of data. The learnings from this data can […]
In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. Download this strategic guide from Search Engine Land and Traject Data to discover how to […]
To celebrate five years and 1,000+ landing pages designed and built in Unbounce, Ricardo Baziotti, Creative Director at V4 Company, shares his top five designs—each a standout in conversion-centered design. His approach shows how agencies can use Unbounce’s landing page builder and conversion-optimized templates to scale and launch campaigns quickly, without sacrificing creativity or design […]
For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of all shapes and sizes. With performance-first capabilities similar to other digital channels like Meta or […]
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology gets better every year, and not only is it now possible to tie ad performance […]
Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization are each realizing strong value for their business. But it doesn’t stop there. Brands are equally committed […]
Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing how businesses connect with their customers. Drawing from his own experience and expertise, Harper breaks […]
What if you could reach your audience at just the right moment with personalized messages that inspire action and build loyalty? In today’s competitive market, connecting meaningfully with customers is the key to standing out. This free white paper, The 7 Best Practices for Retail Success, reveals actionable strategies to enhance engagement, recover lost opportunities, […]
In an era where digital privacy is of paramount importance, Google’s recent decision to shift the responsibility of third-party cookie management to users represents a pivotal moment for advertisers and publishers. This significant policy change necessitates a thorough understanding of the evolving landscape of online tracking and data consent. What’s Inside:
In an era dominated by digital connections, the significance of data cannot be overstated. It enables marketers to understand customers, facilitates personalized content, and ultimately enhances the overall customer experience. However, with data privacy legislation now a global standard, the responsible and transparent use of customer data has become a critical issue for organizations in […]
Organizations of all sizes will continue facing new challenges in data and AI use. While AI drives innovation, it also brings risks that require scalable governance across diverse data sources. Discover the six key trends shaping these challenges — download the full report.
In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue. Heading into 2025, these are no longer “trends.” They are the fundamental pillars of a new status quo […]
Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI can automatically optimize Performance Max (PMax) + Shopping campaigns with natural consumer language. The secret? Using AI to operationalize natural consumer language at the product micro-attribute level to capture all the ways that consumers speak, shop, and […]
When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence that truly reflects your leadership.
The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout Social compiled four takeaways for marketing leaders to reflect on as they head into 2025. The considerations […]
Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Technical SEO refers to your site’s health and performance, both of which factor into your site’s rankings on SERPs. If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly […]
Planning and developing effective, successful content is so much more than writing an article, sending a newsletter, posting on social media, and calling it a day. This Content Marketing Blueprint is the ideal guide for your brand to maximize the content that is already available while developing new, compelling content for optimum engagement and brand […]
The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. With all of the data being generated, bought and sold online, first-party data is ours. […]
With consumer expectations higher than ever, brands that excel in relationship marketing by offering personalized experiences and innovative loyalty strategies are positioned to succeed. Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships. The report looks at: Get the report
Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic search strategy is set up for success for the remainder of 2024 and beyond by seeing how your website performance stacks up against the latest organic search […]
“Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction” examines how AI is reshaping marketing strategies and measurement in a landscape moving beyond third-party cookies. Based on a survey of 200 CMOs, it highlights a gap in AI adoption, with most using it for campaign planning but not for attribution modeling. The report discusses […]
“The Modern Marketer’s AI Playbook” explores how AI is transforming marketing measurement and enhancing returns on investment. Traditional tools like media mix modeling fall short in providing actionable insights. This playbook introduces AI-driven solutions like AIOS that deliver real-time, cross-channel visibility, improving attribution, understanding incrementality, and optimizing spend. Featuring real-world examples, it demonstrates how AI […]
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages.
In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Feedonomics calls this digital presence your Product Feedprint™, and it’s a combination of a brand’s channel exposure and product availability on that channel. The Product Feedprint Benchmark is the authoritative report […]
Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising. Here’s how to do it.
Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to your paid search campaigns, it’s easier to get started than you may think. This guide […]
Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the advertising space, it’s not always clear what it can really do for advertisers. Questions like, […]
Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can you navigate these challenges to drive better business results? The “Measurement Primer for Brands” offers […]
Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean rooms guide to:
As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact audiences and segmentation to driving more personalized experiences? Check out the Marketer’s First-Party Data Playbook […]
Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating GenAI solutions: Make informed decisions to enhance your marketing strategy, boost productivity, and maintain brand consistency. Learn how to leverage GenAI effectively without compromising security or disrupting workflows. Download now to unlock the power of […]
As a healthcare marketing pro, you need qualified leads but you need to comply with HIPAA too. As marketing gets tougher, you need to get sharper. Every call and form that comes to your office is a treasure trove of data waiting to guide you. With smart tactics and tools to track where your marketing […]
The Healthcare industry is constantly evolving, so how do you ensure that your practice stands out? CallRail has asked over thirty-six healthcare providers and marketing agencies what they see in the future of healthcare marketing. In this e-book, CallRail looks into the incoming trends of 2024 and beyond. In this guide, you’ll learn:
Unlock the power of AI in marketing with our comprehensive guide comparing general-purpose AI assistants and specialized marketing tools. Discover: Learn to make informed decisions about AI integration, boosting productivity, and gaining a competitive edge. Download this white paper now to navigate the AI landscape and elevate your marketing strategy.