At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.
MarTech is your source for PPC content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.
This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results.