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As we look ahead to 2024, there are several emerging digital marketing trends that marketers should keep an eye on to stay ahead of the game – none bigger than Artificial Intelligence. In this white paper, MoreVisibility highlights some of the most noteworthy AI digital marketing trends in 2024, and provides tips on how you can […]
Building relationships with your customers is like constructing a well-designed house. Every time you reach out to your customers—from a simple transaction confirmation to a sophisticated multi-touch campaign—you’re building a relationship. A successful messaging strategy lays a solid foundation, creates a blueprint for ongoing engagement, and invites customers to make themselves at home with your […]
A recent guide from Merkle, a dentsu company, outlines the challenges affecting this current era of tech confusion and breaks down the latest architectural patterns, like headless, composable, and MACH, from a Sitecore MVP perspective. Download the e-guide to learn more about the technical concepts that can help enhance your customer experience and how to […]
In this free PDF, you’ll learn about eight SEO A/B tests that have produced positive results. These tests are based on real data from our customers and include a variety of test types from title tags to markups and on-page content placement. For each test, you’ll learn about: Even though the PDF doesn’t include instructions […]
Unlock the power of timely, personalized content to nurture customers toward purchase. This ebook offers 11 game-changing strategies designed to help you captivate customers through their preferred channels, transforming casual browsers into loyal buyers. Discover how to:
A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But it’s not as much guesswork as you might think. There is a psychology behind what […]
In a world oversaturated with content, connecting with your audience requires fine-tuning your messaging strategy. In Marigold’s latest guide, dive into the world of data storytelling – where we explain how to transform dry statistics and complex ideas into powerful narratives that resonate with your customers, inspire action, and foster deep connections. Download Getting Started […]
Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing Platform, to gauge how your martech stack is performing against your marketing priorities and if it’s time to make the switch to a […]
Unlock the potential of personalized customer experiences with Customer.io’s ebook “Build or buy: Choose your own CDP adventure.” Dive into the world of customer data platforms (CDPs) and learn how they can transform your data into actionable insights. A CDP aggregates customer data from your tech stack, creating cohesive customer profiles for your marketing, analytics, sales, and support […]
Discover the winning combination of product-led growth and lifecycle marketing in this comprehensive ebook. In today’s competitive landscape, immediate value delivery is key to success. Learn how to consistently showcase your product’s value over the long term with insights from experts at Whimsical, Air, and Chameleon. Explore strategies for: Unlock the potential of your product […]
A new report from Deloitte Digital provides an inside look at how leading companies are collaborating with generative AI to transform content marketing. Key findings include: Learn more about how generative AI is fueling a content marketing revolution. Download the full report now.
Your recipe for success includes: The concept of the Content Marketer’s Funnel is reminiscent of a sales funnel. It provides businesses with a structured yet flexible framework to create content that seamlessly guides buyers through their journey, from the initial introduction to the decisive purchase.
An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI. Find out what else your peers told us and why Robert Rose of The Content Marketing Institute calls this “extraordinary” research. Because content really does matter, download your […]
Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking. This new whitepaper from MoreVisibility walks through the key changes in GA-4 and how they can benefit your […]
Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to make a business impact. Read the full report for an inside look at how your […]
In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or increase revenue generated from their overall marketing mix. The former goal makes lower-funnel strategies like retargeting seem less important than an upper-funnel strategy like prospecting. On the other hand, the latter goal—increasing overall revenue—makes retargeting […]
In today’s fast-paced digital landscape, IP address data plays a pivotal role in a multitude of use cases, from digital marketing to network security. Yet, navigating the complexities of IP addresses can be daunting. Digital Element’s newest whitepaper provides a roadmap to demystifying IP address data, offering insights into types, uses, limitations, and the impact […]
Up to 80% of SEO-driven site changes have no impact or even decrease organic traffic and most companies have no way of measuring what works. This leads to them struggling to know what to focus on or how to prioritize efforts. Many marketing teams are flying blind, making changes to their websites without having any […]
As data privacy become stricter and first-party data becomes more vital, marketers must embark on a transformative journey through the evolving landscape of data privacy regulations. This comprehensive guide equips marketers with the knowledge and strategies to ethically collect, manage, and leverage first-party data. Discover the secrets to compliance, aligning marketing practices with user consent, […]
In today’s data-driven world, one thing is clear: Bolstering your first-party data strategy is key to driving results. A 2023 study found: “Over half of respondents who strongly prioritize the use of first-party data reported exceeding their customer retention expectations.”* And with third-party cookie deprecation and ever-tighter privacy restrictions, organizations are racing to extract more […]
As a marketing agency, you’re always looking for more cost-effective ways to support your clients and grow your business. Providing every marketing strategy out there isn’t possible. But SMS marketing doesn’t have to be another complicated strategy. In fact, it’s one of the easiest, and most affordable, marketing tools you can implement for your clients. […]
Industries beyond retail are quickly realizing the opportunities of media networks. The benefits of media networks for businesses are clear: Media networks provide deeper customer insights and understanding; power campaign and product innovation; and create better customer experiences across brands. When everyone is trying to win ad budgets, how can emerging media networks compete? Download 5 […]
In today’s digital age, the first thing most people do online is search for information. Whether it’s finding a product, a place, or just learning something new, we rely on search engines to help us. That’s where Search Engine Optimization (SEO) comes in – it’s the secret to making sure your intended audience can discover […]
As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers use most often to enhance marketing data analytics and more accurately measure performance and ROI. […]
Embark on a global compliance expedition with OneTrust’s illuminating guide on Consent Management Requirements. Discover the intricate world of privacy regulations as they proliferate across different jurisdictions, each with its own unique perspective on consent. For organizations operating in multiple regions, it’s crucial to navigate this diverse landscape and ensure compliance with consent regulations in […]
Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: “The Marketer’s Guide to US Privacy”. Discover everything you need to know about the enhanced privacy rights granted to US consumers in 2023, the obligations placed on businesses, and how they will impact your marketing campaigns. These […]
Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More and more, B2B brands are taking advantage of the sight, sound, and motion on the […]
These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller brands from participating, CTV has made the television advertising world vastly more accessible. 66% of […]
B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on a variety of data quality topics. They were asked questions ranging from their rating of […]
Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even the most seasoned search expert’s efforts. SEOs and channel owners need […]
Discover how AI can revolutionize your content creation. In this video, Conductor delves into the exciting possibilities that AI-powered content creation presents, while also addressing the challenges that may arise. Key topics covered include: Whether you’re a seasoned marketer or just starting your journey, this on-demand webinar has it all for anyone looking to stay […]
When it comes to standing apart from your competition, it’s all about getting your messages in front of consumers in the most engaging ways possible.A comprehensive mobile marketing strategy, that complements all your channels, enables you to stay ahead of the curve—and keep customers coming back for more. In this guide, we’ll dive deep into […]
This report gives a comprehensive view of the email landscape, uncovering how email marketers get things done. We’ll cover all stages of the email workflow, including production, engagement, acquisition, and ROI—as well as a look into the future at the next twelve months of email. Research, writing, design, development, segmentation, sending, and analysis are all […]
The Email Personalization Guide Marketers Can’t Miss dives into the significance of effective personalization and the benefits it brings when taken to the next level. Packed with inspiring examples, you’ll get ideas for your next personalized email campaign. This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, […]
Across the digital advertising industry, traditional tools and processes are increasingly limiting agency teams’ ability to deliver against growing demands for efficiency and performance. Fluency’s latest insight reveals how top agencies can address this new reality across their organizations. By exploring current and emerging agency archetypes, new tools designed to serve each of them, and […]
90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the objective is the same: drive leads and revenue. Performance-focused solutions like paid search and social […]
Comparing your enterprise website’s organic performance to the latest SEO industry benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic strategy is set up for success for the remainder of 2023 and beyond by seeing how your goals stack up against the latest organic traffic and […]
Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations. Check out the study Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight to learn how those […]
Only 12% of financial service industry practitioners agree that their company’s digital experience is ahead of customer expectations. Clearly, something has to change. Adobe’s new guide, Shift Personalization into Overdrive, can help you rocket past customer expectations with a tech ecosystem for delivering personalized finance experiences online.
In 2023, brands must deal with the aftermath of an unprecedented couple of years and adapt to a seismic shift in buyer behavior. The pandemic turbo-charged the transition to an online-only economy, with physical opportunities becoming a secondary concern for brands looking to beat the competition. The economy finds itself poised in a delicate position, […]