Cross-channel SEO: How one conversation fuels brand visibility everywhere
Learn how to transform a single SME interview into a unified, high-impact content strategy that boosts your brand's search visibility across every digital channel.
Semrush's latest articles
Finding the Funnel in the LLM Era: Rebuilding Customer Journey Paths in AI Search
You can’t track prompts the way you track SEO rankings. AI search reshapes how users explore and evaluate brands. Marketers need better ways to connect what happens in prompts to what happens in reality. In this webinar, Myriam Jessier, search industry veteran, will break down how prompt tracking, persona injection, and clickstream data work together […]
Winning the AI Search Race: Lessons from 2025 Trends
Search has changed and the playbook has been added to. In fact, good SEO helps you perform well on AI. In 2025, AI-powered results are taking over, rankings are changing. ChatGPT, for example, is mostly text-based, ranking feeling answers, but brands still rank. Organic traffic is shrinking fast, and most brands aren’t ready. In this […]
The State of Fast Moving Consumer Goods Ecommerce
Consumer behavior is shifting—and fast. In 2024, FMCG e-commerce grew 11%, with global traffic hitting 24.7B monthly visits. Mobile drove 60% of that traffic, and platforms like YouTube (+25%) and Instagram (+34%) became key discovery channels. AI is quickly reshaping the space too—ChatGPT-driven traffic soared 1138% in just one year. Behind the momentum lies a bigger story: new channels, new rules, and new […]
Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand
AI search is continually growing and being widely adopted, globally. It doesn’t behave like Google. Large Language Models (LLMs) and AI agents crawl and summarize web content differently, and they rely on technical signals your current audit may be missing. In this session, we’ll unpack what it means to be GenAI-visible, showing how Semrush’s new […]
Leveraging AI and Search to Get Ahead in a Saturated Market
In 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to the real impact of AI Overviews, this whitepaper breaks down what’s working, what’s not, and […]
Semrush AI Overviews study: What 2025 SEO data tells us about Google’s search shift
Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, Health, Society, Law, and Government — sectors seeing 15–22% growth in AI Overview coverage. Although […]
What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)
AI is narrating your brand—whether you like it or not. Search is no longer a list of links. It’s a synthesis. A story. And generative AI decides what that story is. If your brand doesn’t show up the way you intended, that’s not a bug—it’s the new default. That’s why marketing leaders need a new […]
The Impact of ChatGPT and Generative AI on Search
This webinar will explore the transformative impact of ChatGPT and Generative AI on the search landscape. With the rise of AI-driven technologies, traditional search paradigms are shifting, influencing SEO strategies, content creation, and user behavior. Our panel of esteemed experts will provide actionable insights, discuss emerging trends, and share their perspectives on how businesses can […]
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