How agencies are evolving to overcome AI
Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production.
Agencies
Apple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
What happens when ad spend goes wrong
Small mistakes in paid media can lead to massive losses, and ownership determines who absorbs the impact.