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How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy? Merkle’s Digital Marketing Report shares benchmark data for paid search, SEO, display, social media, and comparison shopping as well as larger trends underlying performance for major platforms like Google, Facebook, Amazon, and Instagram. Special […]
Digital transformation promises productivity, profitability, customer satisfaction and increased speed-to-market. So why do more than 70% of digital transformation efforts fail, according to IDC? In reality, purchasing and implementing technology doesn’t create transformative change simply because you plug it in. Successful transformation efforts start with a strong foundation: people, processes and then technology. Join Gene […]
Exceptional marketers ready to lead the comeback in 2021 need to innovate faster, and be able to quickly pivot budget, resources and plans when the company or strategic direction changes. With a Marketing System of Record, all work can be visible, trackable and actionable, allowing you to create end-to-end processes for any contingency. That way, when […]
Show your trademarked logo on email communications! Learn about the smartest way to deliver email communications. Entrust and Red Sift mobilize brands to improve their email security strategy and create a more consistent email experience for their recipients – it’s a win-win for both InfoSec and Marketing teams. Integrated technology seamlessly combines the logo authentication […]
Privacy laws may not always top of mind for marketers, but the start of the new year is the perfect time to make sure you are up to date with new global privacy regulations. Don’t let your 2021 marketing strategy break the law—build a customer-centric, privacy-first strategy that avoids harmful business impacts. Join us for […]
In the time of social distancing, webinars have never been more important for staying connected to our prospects and customers. And yet something is changing. Digital life is becoming more authentically human than ever before, and webinars may never be the same. Join us for “How to Deliver Awesome, Engaging Webinars in a Work From […]
If this year has taught us anything it’s that predicting customer behavior is not easy, and predicting customer behavior in the face of change is nearly impossible. In 2021, we predict marketers will focus both on growing revenue from within their customer base and meeting unprecedented customer expectations to build loyalty and increase lifetime value. […]
The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity. No matter what changes the […]
As a marketer, this past year has been all about the sheer velocity of change. Whether it’s navigating a global pandemic, taking on extra work, or quickly pivoting from carefully laid annual plans, the environment for marketing teams is ever-evolving. To be most effective going forward, the marketing teams that are able to excel at […]
If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being […]
There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding as browsers are moving away from third-party cookies. Capturing user consent is becoming increasingly important for marketers – not only to ensure you’re being compliant with data privacy laws, but also to boost your audiences’ experience […]
Business has become digital overnight. Buyers are now tapping into the full range of demand channels to make decisions. And marketers are struggling to orchestrate a journey that keeps up. Delivering one-off programs and campaigns is no longer acceptable. From emails to digital experiences, online events to in-person tradeshows, your buyers expect you to meet […]
Change has come to define the past year, and it will probably define the next one, too. Some marketers are exhausted from pivoting from one surprising development to the next. But it doesn’t have to be this way. Operating with agility can help you succeed today, stay ready for anything, and even save both time […]
We need to prepare and adapt for the 2020 holiday shopping season as data has shown consumers have been withholding on spending during the pandemic. But with shoppers more focused on purchasing online now, how can we make sure we are in front of these consumers at the right time and get ahead of our […]
With over 8,000 martech tools in Scott Brinker’s landscape, harnessing data for business can be a challenge. But there are some key ways you can maximize resources between marketing and IT teams to leverage insights for better marketing and business outcomes. In this webinar you’ll learn how to: Build partnerships between Marketing and IT teams […]
In this COVID era, when relationships are primarily digital, they’re harder to initiate and grow. Everyone seems busier. Communications channels are overflowing. Right from the start, marketers must place more focus on the needs of buyers. And to do that, you need to better understand your audience out-of-the-gate. You need to be able to position […]
Leading enterprises know the importance of offering dynamic, satisfying customer experiences. But current market conditions are forcing all businesses to evolve faster than ever before. The need to leverage product information management (PIM) to deliver engaging product experiences, and be able to rapidly adapt, is key in order to scale and grow for both B2C […]
Video has become a necessity across digital platforms to engage audiences and make a lasting impression. As audiences have increased access to information and decreased attention spans, brands must accelerate the focus on compelling video ads to capture user’s attention quickly. Understanding how to leverage video to move consumers through the buying process can help […]
A clear data strategy is a competitive differentiator. It positions you to deliver the best possible solution as your organization’s needs grow and evolve. But in these uncertain times, it is vital to understand how to use data to provide better customer experiences and make informed decisions. With an intentional data strategy, we can better […]
As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and […]
The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI. If your customers start their search online and […]
How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is for digital marketers who want to […]
The only constant in marketing is change. And with that constant change comes greater expectations for the marketing team to produce bigger results at a faster pace with limited resources and a newly remote workforce. Now more than ever, marketers must be ready for whatever comes their way—and they must be equipped with the right […]
The accessibility of your digital spaces and content has never been more important. When you build accessibility testing and inclusive design into your digital product lifecycle, you get back website operations processes that expand your product’s market reach and help you pivot faster. Join seasoned digital services manager Carolyn Shannon of Pantheon as she discusses […]
We can all agree that 2021 can’t come soon enough, and as marketing teams start thinking about what next year could look like, the strategic planning process needs to be as good or better than the marketing tactics that your team will produce and execute. But in the “next normal” we find ourselves in, what […]
Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is the tip of the sphere for growth. How do we make ourselves relevant […]
Managing digital assets can feel like an overwhelming task in the best of times. With so many working from home right now, it’s more important than ever to take control of your resources to be more efficient in managing your organization’s entire library of digital assets. Join Marc Katzin, the vice president of creative services […]
Building relationships with customers not only drives revenue but enhances brand equity. Developing a strategy that looks beyond transactional data to create unique customer experiences is paramount for today’s B2C brands. Join Lino Reveles Trujillo from Headspace and Sai Koppala, the CMO from SheerID as they discuss how to implement strategies that move beyond basic […]
We’re living in a world disrupted by factors out of our control. But in the wake of a pandemic, consumer packaged goods (CPG) companies still need to deliver – and with urgency. As shoppers navigate their interrupted world, they are changing the way they browse and shop for products. With delivery and curbside pickup turning […]
You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building a sonic marketing strategy. Let experts in audio-specific branding, analytics and distribution explain why sound matters and how to incorporate it into your ad campaigns. Join Damian Scragg, […]
Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business […]
Don’t let FUD keep you chained to an MA platform that’s no longer a fit! Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive […]
Project and resource management has never been more critical than it is during this challenging business environment. Finding ways to collaborate, plan and prioritize is vital, and teams need to be equipped with the skills needed for that kind of transformation. The marketing team at T-Mobile recently transformed their own work process to keep up […]
Consumers are demanding companies deliver on their ever-increasing expectations: seamless experiences and innovative, engaging touchpoints across every channel and device. Delivering on your company’s digital experience strategy is growing in complexity and urgency. Compelling digital experiences offer competitive advantages, drive growth, and enable critical efficiency while motivating customers, partners, and employees to delightfully engage with […]
There is a continuous need for better targeting and personalization as our business grows. But how do we scale for the future and manage the unexpected? Join Adobe and Verticurl for this webinar where we break down how marketing automation platforms work and what features are most useful in addressing future business needs, including: How flexible is […]
Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner). With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging […]
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think. Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative. Yet the […]
Have you optimized your retargeting program? Nearly half of digital marketers say that retargeting is their most effective tactic for improving search and social ad performance. But that also means that half of digital marketers are not getting the best ROI on their retargeting efforts. There is an art and a science to retargeting. When […]
How do you exceed your demand gen goals for the rest of 2020? Even if you blew away the first quarter, how do you make sure you are thinking next level? In this “ask me anything” format, you’ll have demand gen and marketing technology experts addressing a curated selection of your burning questions about revOps, […]
Email is the most common method to communicate with your prospects and customers. But email is also highly prone to spoofing and cyberattacks. In fact, 91% of all cyberattacks start with email and 83% of them use brand impersonation – like [email protected] – to initiate the attack. These attacks do significant damage to your company’s […]