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Exceptional marketers ready to lead the comeback in 2021 need to innovate faster, and be able to quickly pivot budget, resources and plans when the company or strategic direction changes. With a Marketing System of Record, all work can be visible, trackable and actionable, allowing you to create end-to-end processes for any contingency. That way, when […]
As a marketer, this past year has been all about the sheer velocity of change. Whether it’s navigating a global pandemic, taking on extra work, or quickly pivoting from carefully laid annual plans, the environment for marketing teams is ever-evolving. To be most effective going forward, the marketing teams that are able to excel at […]
The only constant in marketing is change. And with that constant change comes greater expectations for the marketing team to produce bigger results at a faster pace with limited resources and a newly remote workforce. Now more than ever, marketers must be ready for whatever comes their way—and they must be equipped with the right […]
We can all agree that 2021 can’t come soon enough, and as marketing teams start thinking about what next year could look like, the strategic planning process needs to be as good or better than the marketing tactics that your team will produce and execute. But in the “next normal” we find ourselves in, what […]
Project and resource management has never been more critical than it is during this challenging business environment. Finding ways to collaborate, plan and prioritize is vital, and teams need to be equipped with the skills needed for that kind of transformation. The marketing team at T-Mobile recently transformed their own work process to keep up […]
Each day, your marketing team is hard at work—checking off social media tasks, building workflows, writing landing pages, creating reports—but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a handle on their day-to-day tasks, but they increasingly look to […]
From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you develop the best martech stack to meet your team’s personal needs and your marketing department’s, Workfront created a whitepaper […]
Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way — and they must be equipped with the right tools and processes to get results. To keep up, marketing […]
Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated — when the whole point of adding technology is to optimize and streamline marketing. To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same […]
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming […]
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns. Whether […]