Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Do you ever feel like you are wasting time and money on content syndication? Today’s marketers are bound to ever-increasing and hard to achieve lead goals. As a result, they are being forced to work with a disparate mix of publishers to reach buyers with their latest content. For many marketers, juggling publisher communications, reviewing […]
In a B2B marketplace that is now digital and buyer-driven, your team needs to reach the right accounts and buyers, when they’re ready to buy, using data that is always validated and marketable. Because buyers are using a full range of channels to do their own research and make decisions quickly, marketers need to play […]
Right now, today, you must be able to put the buyer and the buyer’s experience at the center of everything you do. This is about connection. And the human touch. It’s about building trust in your brand. And creating buyer experiences that matter. It’s about engagement that’s genuine, welcome—and fulfilling. It’s about telling your brand […]
Last year, COVID-19 transformed B2B sales and amplified the emerging self-service digital purchase models that have been successful in the consumer market. In 2021, B2B purchasing will continue to be buyer- and experience- driven as marketers explore new strategies for success in a volatile marketplace. Integrate hired Spiceworks Ziff Davis to conduct an online survey […]
There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: Overcome the 3 biggest challenges to revenue in 2021 Connect meaningfully with your buyers in […]
Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them. So what’s the problem? Why are Marketers having such a hard time connecting with buyers? Are you not making […]
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are terminating contracts, dissatisfied with poor digital experiences. Precision Demand Generation is the omni-channel digital approach […]
Business has become digital overnight. Buyers are now tapping into the full range of demand channels to make decisions. And marketers are struggling to orchestrate a journey that keeps up. Delivering one-off programs and campaigns is no longer acceptable. From emails to digital experiences, online events to in-person tradeshows, your buyers expect you to meet […]
In your daily demand-focused world, content syndication may seem both easy to grasp but also challenging to consistently excel at. The fundamentals are straightforward: define your targets, create compelling content for them, and use partners that deliver. Done. However, achieving revenue goals reliably from program to program means executing at a deeper level: using advanced […]
A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the right partners. The stakes are high, because we’re talking about the revenue lifeblood of the […]
A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the right partners. The stakes are high, because we’re talking about the revenue lifeblood of the […]
In your daily demand-focused world, content syndication may seem both easy to grasp but also challenging to consistently excel at. The fundamentals are straightforward: define your targets, create compelling content for them, and use partners that deliver. Done. However, achieving revenue goals reliably from program to program means executing at a deeper level: using advanced […]
Are the leads from your content syndication (CS) producing the pipeline you expected? Certainly, if you’ve defined your target buyer well, used compelling content, have good CS partners, and are validating the leads at intake, you are well on your way. But many experienced demand marketers have seen seemingly high-quality leads mysteriously lag in eventual […]
Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that miss the mark? Unfortunately, many marketers and senior leaders are still unaware of the hidden […]
As a B2B marketer, you’ve spent the better part of the past decade reinventing yourself, evolving on the fly. As you’ve worked to keep pace with relentless change, the expectations––and your responsibilities––have changed rapidly as well. You need to get your funnel together. You now sit on a mountain of disconnected tech, tools and data. […]
In 2019, the majority of B2B marketers will adopt account-based marketing, a strategy that will consume around 28 percent of marketing budgets. As pressure mounts to show results from this investment, the organizations that will succeed are those taking a cross-channel, holistic approach to ABM: connecting account-based programmatic campaigns with account-based lead gen programs to […]
Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on how to stay ahead in this multichannel, multi-touch, multi-player marketplace where much has already changed […]