Identify traffic-stealing competitors
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Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because they don’t have the right processes in place. As a result, revenue suffers. Join Forrester’s Kerry Cunningham and Openprise’s Allen Pogorzelski to hear how you […]
Do you think Google Ads, Auction Insights and Keyword Planner provide everything you need for paid search success? If you do, think again. Google is actually becoming a black box, shifting its PPC tools to smart bids, smart creatives and smart campaigns. The result is that more and more advertisers are in the dark about […]
Google Ads generates billions of phone calls to businesses every week. While these calls can be your most valuable leads and conversions, they are often the most difficult to optimize. But they don’t have to be. Make 2020 the year you take control of your call channel. Join phone call conversion experts from Google and […]
Welcome to the 2020s. The last decade saw the rise of the marketing technologist and the birth of a $100+ billion marketing technology industry. What does this next decade hold for the field? We face two competing themes. One: much-needed maturing of the martech profession and vendor landscape, bringing us greater structure, stability, and discipline. […]
From first touch to loyal customer, today’s consumers want to seamlessly engage with your brand across both in-person and digital channels. But how do you, as a marketer, keep pace with your organization’s growing volume of consumer data touchpoints and increasingly complex martech stack? How do you create omnichannel experiences that align best with your […]
More human communication leads to demonstrably better business results. But putting humanity into action is easier said than done. Technology can help businesses forge more human connections between consumers and the brands they love. That’s why Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this important topic. Join guest speaker […]
Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away […]
The complexities and nuances of reaching subscribers’ inboxes are more challenging than ever, and it’s only getting more complicated. Evolving algorithms monitoring incoming email, new data regulations and heightened awareness of digital fraud — all of this change impacts open rate and deliverability, fewer customers reading (or even seeing) your emails, poor engagement, slipping retention, […]
Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Amazon recently overtook its rival when it comes to where shoppers start their customer journeys. This shift shows no signs of stopping. Where brands once sold to retailers via wholesale, they now compete for visibility on retail platforms. Success depends on both […]
Artificial Intelligence (AI) is one of the most promising, but misunderstood and underutilized technologies in B2B marketing. That’s despite the fact that there are real, practical ways modern marketers are using AI in their account-based marketing programs. From hypertargeting to personalization and creative optimization, AI is making its way into the marketer’s standard toolkit. Join […]
It’s time to face facts: today’s marketing is more than product, price and promotion. To be successful, you’ve got to have continuous customer conversations that are personally relevant at the moments of greatest impact. Sounds simple, right? But many marketers are constrained by yesterday’s technology, data silos and organizational inertia. Are you one of them? […]
The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. CCPA creates strict new requirements and processes for all brands that sell to consumers in California. It also imposes new financial and compliance risks for marketing organizations. Join OptiMine CEO […]
Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way — and they must be equipped with the right tools and processes to get results. To keep up, marketing […]
First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy — […]
Account-Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences. Join Gil […]
Formica, the world’s leading manufacturer of high-pressure laminate, noticed that its website was not meeting customer expectations. With a complex digital portfolio, covering 28 country sites, 14 languages and 450,000-plus products, the company had to act, before customers went elsewhere for their residential and commercial flooring needs. Join us as Formica shares how the company […]
The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or how to work with the SEO team. That leads to SEOs […]
For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels? In this webinar, Tom […]
Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? If the answer is “no” then it’s time to learn how to […]
Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising? If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand – […]
Have you seen Chiefmartec.com’s latest Martech 5000 infographic? There are now more than 7,000 tools and platforms in the market, having grown more than 300% over the past five years. While it’s exciting to witness this recent, rapid growth, this increasingly crowded space makes it harder than ever for software marketers to stand out from […]
Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns? Call tracking and analytics are rapidly evolving to provide in-depth call data that can […]
Marketing, and the way brands engage with their customers, is changing every aspect of business today. Marketing automation – the tools that enable marketing and sales organizations to scale and personalize their campaigns – is at the center of this digital transformation. But marketing automation is much more than just software. Marketing automation is a […]
Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall […]
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. In fact, knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. The majority of consumers are more likely to purchase from a company that offers […]
Customer expectations are rising. Marketing technology — martech — is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed. But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming […]
Sponsored by Adzooma Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize multiple search engine, display and paid social channels. Your time is an […]
Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated — when the whole point of adding technology is to optimize and streamline marketing. To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same […]
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave. That’s why personalized search results delivered with lightning speed are critical. Search is […]
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. In the last two years alone, It has been downloaded nearly 100,000 times by professionals from 74 different […]
The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on. Join SiriusDecisions and Openprise experts as […]
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive […]
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming […]
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic […]
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results. Are you ready to leverage these new opportunities? Join our display advertising experts as they discuss […]
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound and outbound engagement to provide […]
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results? It’s now time to capitalize on the real […]
Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days? Join our product experience experts as they explain the new rules for winning customer […]
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale. How […]
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive tools available […]