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Your website is a digital product. It is the primary way your customers interact with your business. With watershed events such as the COVID-19 pandemic, the need for a more collaborative approach from digital marketing teams is only exacerbated. While many of these teams have been transitioning to agile workflows for the past decade, many […]
The accessibility of your digital spaces and content has never been more important. When you build accessibility testing and inclusive design into your digital product lifecycle, you get back website operations processes that expand your product’s market reach and help you pivot faster. Join seasoned digital services manager Carolyn Shannon of Pantheon as she discusses […]
The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure […]