Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from cannibalising clicks, and save money on terms you’re already winning organically.
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are your company is throwing money away on brand terms. In this guide, How to get 1 in 5 dollars back on brand search, you’ll find everything you need to know to […]
In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to […]
We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we? The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an […]
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy […]
Auction Insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you’re one step ahead of your competition. Join Sean O’Connor, Senior CSM and Sales Engineer at Adthena, to explore three easy search intelligence tactics that will help you dominate […]
Google recently released their Performance Max campaigns enabling businesses to advertise their ads across all of Google’s channels (Search, Display, Gmail, Maps, Discovery, YouTube, etc.) instead of creating specialized ads for each channel. However, as with any automated advertising platform, it’s best to oversee and guide the overall strategic direction to ensure campaign success. Join […]
Writing compelling ad copy may be simple, but maintaining high-performing ads can be challenging. Particularly with so much of the process automated through Smart Bidding. Your competition is continuously improving their ads and always seems to choose the relevant words, positioning or offer. This becomes even more complex to drive performance when you add localization. […]
The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June 2022), which means the rules of 2021 do not apply for 2022. Find out how to maximize your return on search investment and get […]
There are billions of dollars in paid search spend deployed across tens of thousands of local campaigns. The challenge is dealing with all the complexity that creeps in while managing those campaigns across multiple locations alongside multiple affiliates, media partners, and agencies. Join Gary Galloway, Global Product Marketing Manager at Adthena, to drive performance from […]
As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk. Join this session to hear 5 cutting edge […]
Share of voice was once the go-to indicator for overall market share. But in the age of digital advertising, accurately quantifying SoV became impossible. In a recent interview, Les Binet, group head of effectiveness at Adam&eveDDB, outlined his pioneering pursuit of an alternative metric suitable for the digital era. He determined that Share of Search […]
With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start? Join Adthena’s VP of Marketing, Ashley Fletcher, who will help alleviate the stress […]
The increase of post-pandemic consumer confidence will likely bring with it a surge in demand. Until then, marketers face familiar challenges from 2020 and should focus on maintaining adaptability, flexibility, and investment in their search marketing strategies. As the world navigates through uncertain times like these, keeping a pulse on competitors and global search trends […]
The pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry. As 2021 is poised to be one of the most interesting years for search yet, how can advertisers and marketers navigate this evolving, more localized search landscape and get it right? Join Ashley Fletcher, Adthena’s VP of Marketing, as he shares […]
If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being […]
We need to prepare and adapt for the 2020 holiday shopping season as data has shown consumers have been withholding on spending during the pandemic. But with shoppers more focused on purchasing online now, how can we make sure we are in front of these consumers at the right time and get ahead of our […]
As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and […]
Search Intelligence is a radar on your entire marketplace, and 90% of CMOs say it helps them make better decisions. Could you be the first to prove the value of search to the C-suite? In this guide, you’ll discover how to: Prove your worth with AI-powered benchmarking Win your audience at a glance with automated […]
Find your PPC A-game in 2020 A is for Automation – a guide to your 5 biggest Google Ads challenges & how to solve them. You’ll learn how to optimize your tools and stay on top of your game: Why the ‘machine’ is not your enemy How to stay on top of your CPAs for […]
Do you think Google Ads, Auction Insights and Keyword Planner provide everything you need for paid search success? If you do, think again. Google is actually becoming a black box, shifting its PPC tools to smart bids, smart creatives and smart campaigns. The result is that more and more advertisers are in the dark about […]
Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising? If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand – […]
The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, brands need to be tuned in to the wider trends and conversations that are taking […]
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive tools available to identify and […]
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive tools available […]
Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent of infringements that are impacting potential revenues. Through research, analysis, and conversations with industry leaders, […]
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So how do you spot it and stop it? How do you […]
This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million search terms, as observed by Adthena between January 2017 and May 2018 in the US, […]
The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as comparative Venn diagrams are limited in refining keyword data, and presents a novel methodology for […]
This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend is the driving force behind the e-commerce giant’s continued market growth, with the scale and […]